How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.

Episode 212: Data-Driven Design Decisions with Zack Naylor

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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How can you get more mileage out of your existing content? In this episode, we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

BDTP. SEO Optimization for Existing Content with Kai Davis

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.

Episode 282: Human Connection in Products with Evelyn Gosnell

How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

BDTP. Data-powered Growth with Arpit Choudhury

What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.

Episode 281: Designing for Maps with Loren Baxter

How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Episode 212: Data-Driven Design Decisions with Zack Naylor

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