My guest this week is David Tao, Co-Founder & Editorial Director of BarBend.com, a leading media outlet for all things Crossfit, Weightlifting, Powerlifting and Strongman.

David is unique. He's a highly experienced journalist, an avid Strength Sports enthusiast, he's helped operate and run marketing for facilities and has also worked as a consultant for Fitness Companies before setting up the huge Media provider that is BarBend.

In this episode we discuss:

- Where David's love of Strength Sports began and the impact it's had on his life.
- Why David started BarBend.com and how it has evolved over the years.
- David's thoughts on the recent changes with Crossfit media coverage.
- What has been BarBend's top articles and what topics and news have been a surprising success?
- Where does David see the current popularity of Crossfit, Strongman, Powerlifting and Weightlifting going and what needs to happen for these sports to take the next step and become more mainstream?
- The advice David would give to any Coach or Athlete looking to improve their writing. 

Links:
Website: https://barbend.com/
Podcast: https://barbend.com/podcast/
I.G
https://www.instagram.com/barbend/
https://www.instagram.com/davidthomastao/

#79: David Tao - Bring Strength Sports to the Masses

The Empowered Body Podcast is here to help provide you with the knowledge and understanding to take control of your Training, Nutrition, Health, Well-being and Mindset so that you feel enriched by those areas of your lives.The host, Adam Willis, brings in experts from the world of Fitness, Nutrition, Medicine, Psychology and a host of other areas to help enhance your understanding of how these areas could be effecting your life and how you can improve them.Keep up to date with all the latest Podcast news and Training content by following us on Instagram @_adamwillis.

Health

Alternative Health

Self-Help

Sexuality

Fitness & Nutrition

This week's Podcast sees the return of Matthew Ibrahim. 

In this podcast we discuss:

- What currently has Matthew excited when it comes to fitness, coaching, his Ph.d and public speaking.
- The importance of building lower body resiliency and durability.
- How to effectively train the lower limb, especially the Soleus, and why it is important.
- How to effectively train the adductors and why it is important.
- How to effectively build hamstring durability and why it is important.
- How Matthew programs eccentrics and isometrics for the lower body to build tolerance and capacity.
- How Matthew programs plyometric work to build lower body resiliency.
- What Books and Resources Matthew is currently into.
- Plus a tonne more great conversation.

Matthew's Bio:
Matthew Ibrahim serves as Co-Owner, Director of Strength & Conditioning, and Internship Coordinator at TD Athletes Edge in Boston, MA. He is also an Adjunct Professor at Maryville University and Endicott College, in addition to being a Ph.D. student at Rocky Mountain University in the Human and Sport Performance program. As a public speaker, he has provided presentations at Google Headquarters, Stanford University, and Equinox, in addition to speaking at several NSCA conferences and clinics. As a writer, his articles have been featured in some of the world’s largest publications, such as Men's Health, Men's Fitness, Men's Journal, TrueCoach, and T-Nation

Links mentioned in the Podcast: 
Matthew's IG:
Matthew's YouTube:
Lower Body Resiliency:
Soleus IG Post:
Calves IG Post:
Adductor IG Post:
Nordics IG Post:
Razor Curl IG Post:
Askling Protocol IG Post:
Wall Sit w/ Soleus ISO IG Post:



#195: Matthew Ibrahim - Building Lower Body Resiliency

This week I'm joined by Laura Hoggins, aka Laura Biceps. Laura is a Coach, the Director of The Foundry and Author of 'Lift Yourself'.

In this podcast we discuss:
- Laura's interesting backstory from sporty child to high-pressure executive to then finding her love for lifting and coaching.
- Why Laura works so hard to break stereotypes and which ones she truly hopes to squash.
- How Laura coaches Clients who want to do "all the things and all the classes" so that they can get the results they deserve whilst still enjoying their fitness journey.
- How Laura might structure a weekly training schedule for a General Population client and how she measures progress.
- The biggest myths and fears females face when undertaking a training journey and what the truth is.
- How Laura sees the Personal Training landscape changing in the future, especially since the impact of Covid-19

Laura was a pleasure to talk with and full of great insights. 

For more from Laura:
IG
The Foundry IG
The Foundry Website
Her Book on Amazon: 

Laura and I also discuss Jenny Todd, an incredible coach and Donna Moore, the World's Strongest Woman. To find more about them:
Jenny's IG:
Donna's IG: 

#194: Laura Hoggins - Breaking Stereotypes & PB's

In this podcast, my guest is Tom Hibbert. Tom is a Strength Coach and Athlete who is the owner of Winning Strength & Winning Strength Online. Tom is also a highly decorated Strongman competitor and World Record Breaker in the Log Clean & Press.

In this episode we discuss: 
- Why Tom created Winning Strength Online and how it can help Coaches and Lifters.
- Why Tom is such a patient and methodical Coach and Athlete.
- The importance of data tracking and key performance indicators.
- How Tom is currently preparing to break another World Record.
- How Tom builds out an exercise hierarchy to enhance the ability to peak a specific lift, how he tracks it and when and how to adjust. 
- How Tom knows what method or system to use to achieve the desired outcome for himself and his clients. 
- Tom's favourite approach for peaking a lift.
- When sleep is on point, what other recovery methods does Tom utilise and why.

For more from Tom:
- Tom's Instagram: https://www.instagram.com/tom.hibbert1/
- Winning Strength's Instagram: https://www.instagram.com/winningstrength/
- Winning Strength Online Website: https://winningstrengthonline.com
- Winning Strength Gym Website: https://winningstrength.co.uk

#193: Tom Hibbert - Winning Strength

Fitness Marketing, Social Media success, Lead Generation and the steps required for a successful Product Launch.

In this week's podcast, I'm joined by Fab Giovanetti. Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing. She is known as the founder of Creative Impact, a collective of hundreds of creatives making a positive impact on others and the planet. Through her community and her online mentoring, she touched over 100,000 people from all over the world - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK. In the podcast we discuss:
- The common marketing errors trainers make and how to solve them
- The steps to take to get clarity and a true direction for your message.
- How to succeed with email marketing
- How to win when it comes to social media
- The steps to take to ensure you have a successful product launch

This episode is definitely one for Coaches and Trainers however any business can be enhanced from the information Fab shares. 

More from Fab & Creative Impact Collective:
- Fab's Instagram: https://www.instagram.com/fabgiovanetti/
- Creative Impact Collective Instagram: https://www.instagram.com/creativeimpactco/
- Creative Impact Collective Website: https://creativeimpact.group
- 3-day Conference: https://creativeimpact.group/awardsconference
- Free email marketing workshop: https://creativeimpact.group/email-workshop/
- Launching a Digital Product Course: https://courses.creativeimpact.group/p/digital-product-sales/
- Fab's new book free guide: https://fabgiovanetti.com/ryto
- Content Calendar Class & Challenge: https://creativeimpact.group/mob-social-media-class/
- Pixie Podcast: https://podcast.creativeimpact.group/e/2nxxp1jn 
 


#192: Fab Giovanetti - Successful Fitness Marketing

=> Building Performance, Athleticism and Conditioning for General Population Clients, Business Ownership & Time Management

This week I am joined for the second time by Marco Sanchez. Marco is the owner of The Clubhouse Gym, he's a Performance Coach, Personal Trainer, Educator and Presenter.

In this podcast we discuss:
- How Marco managed the Covid-19 situation hitting just as he was about to open his gym and what he did to remain proactive during that time period.
- How Covid-19 highlighted Business, Coaching and Client fragility and how Marco dealt with these areas.
- The importance of Time Management as a busy Business Owner, Coach, Father and Husband.
- How Marco builds performance and athleticism with his General Population Clients and why it's important to do so.
- How Marco programs conditioning for his General Population Clients and how it isn't all that different from his Elite Athletes training.
- The importance of consistency, sustainability and repeatability in programming approaches and training.
- Why Coaches must educate themselves about managing their finances and Marco's advice on where they need to start.
- Plus much more great conversation

For more from Marco:
Marco's IG: https://www.instagram.com/notmarksanchez/
The Clubhouse IG: https://www.instagram.com/theclubhouse/
Website: https://coachmarcosanchez.com/



#79: David Tao - Bring Strength Sports to the Masses

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