This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product.

Our guest on our 5th episode of Decoded Season 2 is none other than Brian Schmitt. He is the Co-Founder at surefoot, which is a conversion rate optimization testing company. He has 20 years of experience in delivering optimization. And by his account, testing hasn't really changed all that much in these 20 years, and maybe the shopping cart and the nature of the shopping cart really haven't changed all that much either.

[DECODED] Additive to the Cart: CRO Decoded

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

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Hear about Curology’s evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!

[STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

How does a DTC brand “grow up?” In our 13th season of Step by Step, we’re partnering with Keen Decisions Systems to answer that question as we explore how DTC brands evolve beyond their digital origins into mature omnichannel retailers. In this episode, we tap into industry expert, Greg Dolan, CEO of Keen Decision System’s insights and dive deep into topics like measuring ROI, optimizing spend across channels, retaining a brand’s “cool” factor and brand voice, and making data-driven decisions to achieve sustainable growth.

Whether you operate a small DTC brand or are transitioning between channels as an enterprise brand, this season of Step by Step will help you grow your brand and build foundations for long-term success.

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

Is the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.

[DECODED] Conjectures and Commerce

The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as the best players. Premium pickleball apparel brand PB5Star is futureproofing by building a sustainable business model and systems during accelerating growth. Listen now!

Pickleball and the Enthusiast Economy

TEASER for After Dark Episode 8: Brian's immune to ads? PLUS: Miami Tech Week is real, but quantum computing seems fake. Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus.

[DECODED] Additive to the Cart: CRO Decoded

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