04.25.2023 - By Mary Sheehan, Sharebird
1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What are some of the best practices when you're implementing a price increase rollout? 20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally? 23:14 How do you make an internal business case for product marketing to own pricing? 26:38 Rapid Fire
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