01.22.2024 - By David Whitaker, Corey Hillebo, Tanner Winterhof
In this episode we feature esteemed guest St John Craner, founder of Agrarian, New Zealand's premier rural sales training company. Discover St John's expertise in human-centered selling, the changing landscape of agribusiness sales, and bridging the sales-marketing gap. Explore the power of speaking the buyer's language and gain tips for winning negotiations. Join us as we navigate the dynamic world of agribusiness sales with insights from St John Craner.