Have you ever made a mistake? If you're a human, I'm sure I know the answer. After 25 years in the industry, I've made a few and am still learning today.
One of my earlier mistakes happened when I sold my first 100% OA Unit.
In this episode, I share this story and a few tips when specifying MAUs. 
You can find detailed video explanations related to this and many other HVAC topics on our YouTube channel.
YouTube Channel:
https://www.youtube.com/InsightPartnersHVACTV
Thank you!
Tony Mormino
Marketing Director, Insight Partners
tmormino@insightusa.com



Don't Do What I Did! Learn MAU sequences first

The Engineering HVAC Podcast is a hub for HVAC mechanical engineers, contractors, and service technicians seeking education on cutting-edge HVAC application and design concepts. Our mission is to educate and empower the HVAC community, and we're thrilled to utilize this accessible platform to contribute, impart our professional insights, and support ongoing education efforts.

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Welcome to a special live edition of the Engineers HVAC Podcast, where we explore the importance of digital footprints and reputations. In this episode, Tony Mormino hosts Chris Lollini, the "Reputation Igniter," to explore the critical role of a brand's digital presence in the HVAC industry.
Discover practical insights on how mechanical engineers and contractors can enhance their digital shadows to attract more business and establish credibility. From managing Google reviews to effectively using LinkedIn and other social media platforms, Chris shares expert strategies to optimize online visibility and reputation.
Whether you're winding down on a Friday afternoon or looking for actionable tips to boost your online profile, this episode is packed with valuable advice to help you navigate the digital landscape. Tune in to understand how your digital footprint is the gateway to your business's success and learn how to leverage it to your advantage.
For help with your digital footprint, contact Chris Lollini today!
https://ignite.reviews/
Christopher Lollini chris@ignite.reviews

Boost Your HVAC Brand | Crafting a Strong Digital Shadow

Join host Tony Mormino for an insightful exploration of air curtain technology on the Engineers HVAC Podcast, proudly supported by Insight Partners and Hobbs and Associates.
In this episode, we welcome air curtain experts Sami Aslam and Mathu Baskaran from Schwank North America, who provide an in-depth look at how air curtains function as effective environmental separators, maintaining indoor air quality and temperature while blocking external elements.
Discover the various applications of air curtains, from drive-thru windows to large industrial doors, and learn about the significant energy savings and operational efficiencies they offer.
Our experts discuss the engineering behind air curtains, including design considerations like mounting height, velocity, and strategic installation to ensure optimal performance. We also dive into integrating air curtains with building management systems and the potential for substantial energy rebates.
Additionally, this episode covers the importance of maintenance and the innovative features of modern air curtains, such as variable speeds and automated controls that adjust based on traffic patterns and external temperatures. Whether you're a mechanical engineer, a contractor, or simply interested in the latest in HVAC technology, this episode offers valuable insights into how air curtains can enhance commercial and industrial environments.
For more HVAC content, you can visit our YouTube channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@HVAC-TV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
The Engineers HVAC Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/engineers-hvac-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Insight Partners (Commercial HVAC Products and Controls in NC, SC, GA): Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.insightusa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Hobbs & Associates, Inc. (Commercial HVAC Products and Controls in VA, TN, MD, AL): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.hobbsassociates.com⁠

Unveiling Air Curtains: The Invisible Shield for Energy Efficiency

Our own Tony Mormino was a guest on the 11 Minute Construction Podcast, joining hosts Ben Lyddane and Tim Lilly for an insightful discussion on the niche marketing strategies within the HVAC industry.
Listen as Tony shares his extensive experience and unique perspective on reaching targeted audiences, the evolution of marketing in B2B sectors, and how to effectively utilize online platforms for brand building.
With over 25 years in HVAC, starting from engineering to now spearheading marketing efforts at Insight Partners, Tony dives into the challenges and opportunities that lie in specialized markets like HVAC.
Whether it's the surprising success of niche podcasts or the importance of value-driven content, this episode is packed with actionable insights for anyone interested in marketing, engineering, or construction.

Mastering Niche Marketing in HVAC: Insights from Tony Mormino on the 11 Minute Construction Podcast

Welcome to the Engineers HVAC Podcast! In this episode, host Tony Mormino sits down with Bo Coffman, Director of New Business Development at Nortek CleanSpace and Nortek Air Solutions, to discuss the fascinating world of cleanroom technology.
Cleanrooms are essential for industries ranging from semiconductor manufacturing to pharmaceuticals. Bo Coffman shares his extensive knowledge on the principles of cleanroom design, the importance of maintaining controlled environments, and the advanced air filtration and flow technologies that keep these spaces contaminant-free.
Listeners will learn about the various classification standards for cleanrooms, the materials and construction methods used, and the unique contamination control strategies beyond air filtration.
This episode also explores how cleanroom designs vary across different industries and the regulatory standards that ensure their efficacy and safety. Bo provides insights into the future trends in cleanroom technology and the innovative solutions offered by Nortek, including their modular and stick-built cleanroom systems.
Whether you're an engineer, contractor, or simply curious about the technology behind cleanrooms, this episode is packed with valuable information and expert advice. Tune in to discover the intricacies of cleanroom environments and how Nortek is leading the way in this specialized field.
For more HVAC content, you can visit our YouTube channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@HVAC-TV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
The Engineers HVAC Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/engineers-hvac-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Insight Partners (Commercial HVAC Products and Controls in NC, SC, GA): Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.insightusa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Hobbs & Associates, Inc. (Commercial HVAC Products and Controls in VA, TN, MD, AL): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.hobbsassociates.com⁠

Unlocking Cleanroom HVAC Design: Insights from Bo Coffman of Nortek CleanSpace

In this LIVE episode of The Engineers HVAC Podcast, Grow Room experts Kirk Patton and Chris Adams, PE, share their experience successfully selecting, controlling, and supporting HVAC systems and controls in Grow Room applications.
Indoor grow rooms have revolutionized the cultivation of plants, particularly cannabis, allowing for year-round growth under optimized conditions.
However, creating and maintaining these ideal environments involves navigating a complex interplay of factors, from temperature and humidity to light and air quality. Unlike typical office or commercial spaces, grow rooms require highly specialized HVAC design approaches to meet their unique needs.
The Unique Challenges of Grow Room Climate Control.
The primary challenge in grow room design lies in the precise control required over the environment. Plants are much more sensitive to climate conditions than humans, with specific temperature and humidity ranges needed to maximize growth and yield.
Additionally, transitioning from traditional lighting to energy-efficient LED options has altered the thermal dynamics within grow rooms, affecting heat loads and enabling multi-tier cultivation. This lighting evolution necessitates advanced cooling and dehumidification strategies to handle the reduced heat output and increased plant density.
High humidity presents another significant challenge: plants transpire water into the air, dramatically increasing moisture levels.
Grow rooms require robust dehumidification capabilities to manage this moisture without overcooling the space, especially during light-off periods when plants continue to transpire.
Air quality and circulation also play a critical role in plant health, necessitating the integration of air filtration and purification technologies.
Contaminants, VOCs, and pathogens can adversely affect plant development, making specialized filtration systems, including HEPA filters and UV light sterilization, essential for grow room HVAC systems.
For more HVAC content, you can visit our YouTube channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@HVAC-TV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
The Engineers HVAC Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/engineers-hvac-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Insight Partners (Commercial HVAC Products and Controls in NC, SC, GA): Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.insightusa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Hobbs & Associates, Inc. (Commercial HVAC Products and Controls in VA, TN, MD, AL): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.hobbsassociates.com⁠

Don't Do What I Did! Learn MAU sequences first

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