453: Dr. Rania Saleh | The Visual Edge: How to Improve Treatment Acceptance Rates

Today we're going to introduce a game changer in the dental practice management software world...

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This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠⁠They are partnering up with all startup practice owners and making sure you succeed, fast!⁠⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠‍‍Guest: Rania SalehBusiness Name: Oryx Dental SoftwareCheck out Rania's Media:Website: https://www.oryxdentalsoftware.com/Email: [email protected]‍Other Mentions and Links:InvisalignKois CenterThe Making OfOrange is the New BlackZoomPearlDr. Sana Yusuf‍The Happiness Advantage - Shawn Achor‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:

Do your best to educate patients, and then let them decide whether or not to move forward with treatment. This will give patients a more inviting atmosphere!Your brand reputation starts before patients even enter your practice. Be sure your forms and online presence is as updated and clean as your practice!Sometimes a visual representation of risk areas is just what patients need to understand the treatment plan.Promoting patients with NO dental problems is a great way to attract new patients!Don't focus on just the negative areas in a patient's mouth, be sure to show them what is looking great too!‍

Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)

Michael: Ranya. How's it going? Doing great. Thank you. That's wonderful. I spoke with you and I met you in the first making of Demo Startup retreat, and you gave one of the best speeches there, not because of like, you know, oryx obviously it's wonderful and it's great and everything like that.But because you touched a lot of our hearts, my heart, my wife's heart, everybody's heart, right? And I kind of wanted to backtrack a little bit and tell us a little bit about your past from that point on your present. How'd you get to where you are today? Rania: So I started as a general dentist. Uh, practicing right outside of Washington, DC and I was an associate for a couple of years, then decided to have my own practice, and that worked well for me.So it grew into a larger practice, multiple locations. I was doing really well. I was really happy, and I got pregnant with twins, had to be on bed dressed, and my practice went downhill very quick. and I couldn't understand why that was happening. And I started looking into our systems and into what the associates are doing, and it was all the same.So the same associates, the same front desk, the same marketing. Uh, how did we go from doing so well to doing so poorly? And I realized that we weren't implementing the systems the same way we were when I was in the practice. And I realized that a lot of the system were just in my head. I wasn't translating that to everyone.Um, and I started creating a little system just to, uh, put my practice back on track. Um, and I had gone through the Coy Center, so I loved John's systematic approach. I loved how you can look at the patient, gather some data, and you always come up to the same diagnosis. Started showing it to other people. They liked it, and this is how Orx was Michael: created. Nice. So you are the one who created it cuz of the pain points that you were experiencing? Yeah, Rania: in a way with a large group behind me, but Gotcha, gotcha. Michael: If we rewind a little bit, Rania, um, talk to me about your process of becoming a dentist.Rania: So, um, my parents are dentists, so it was kind of an easy choice. Uh, my brother is an orthodontist, my sister is a pediatric dentist, so they always, my parents always pushed us towards dentistry. Like it's the best profession. it was a bit of a no-brainer for me to go to go Michael: into dentistry.And so you came into dentistry and then from that point on, you always thought to yourself, I'm gonna own my own practice. Or how did that come up? Um, Rania: yeah, I dunno. No. I started as an associate not really knowing what I was doing. And, uh, I went to a very insurance heavy practice. and I didn't like the systems.I didn't like how fast paced, extremely fast paced it was. Um, I didn't agree with some, some of the treatment protocols that we had, but I was in a way doing my job. Mm-hmm. Uh, And that was like maybe 2007 when the economy was collapsing, everything was going so bad and we didn't have access to podcasts, like cures to the dental startup, to all that information about opening a practice.And of course, the owner of the practice I was at was always discouraging me. Like, it's a lot of money. I didn't know you could take a loan from the bank. Mm-hmm. Like we didn't have access to all that information, so I was always discouraged to, to open my own practice. Um, but then when I started going to the coy center and I'm like, I want to implement a different level of care, I found it was really, really hard to do if and to change systems if you are doing it in someone else's practice.and this is when I decided like, That's it. I'm opening a startup and I don't know how Yeah. Michael: To any of it. Were you looking for immediately a startup, like from the ground up or were you looking for an acquisition? Rania: I looked for an acquisition a little like for a short, wide, um, and I didn't find any good fit.there weren't that many in the area where I was like, right outside of Washington, DC I didn't want to drive too far. so I'm like, okay, I'll just do a startup and I'll do it the way I want. And everything I looked at was like, now you see all these amazing startups, super modern, like on the grade decor.But when I did my office and looking at offices, they were very ugly. And I couldn't picture my, I mean, it's silly like now if I'm evaluating a practice, I, I would look at numbers, I would look at product, I would look at a lot of different things. But back then I was just looking, oh, I, I really hate this space.Michael: so you were looking more at the outside of it, the interior design, things like that. Yeah. I was thinking Rania: like, if I want to create that vision for a practice, if I want my. Patients to have this amazing experience, it has to be done in a really nice space. Michael: Mm-hmm. Yeah, that's true. And then, so fast forward a little bit more.You mentioned you started running your dental practice and was it around the time where you're like, okay, my practice is going down, was when you gave birth to your twins? Rania: No, so, so I started the practice and, um, I'll backtrack a bit. Uh, as I said, like I had the vision for the practice. So a friend who's an architect, had also a vision of how a practice should be, and they had a really amazing location.Uh, we were featured in architecture and magazines. Google Ads were not very popular at the time, so we started, so Google ads, we got so busy, so quick, like we were, uh, breaking even by the second month or third month we were profitable. Very early on, we hit a million on the first year, we were doing really well and this is when my brother came and started doing one day of Ortho with me.That turned into several days of, uh, a month, and then my, we had, um, a periodontist come and join us, uh, my sister-in-law. Mm-hmm. And then we had, uh, and the practice started growing into having associates. Then I started looking at another location. and after that I got pregnant. I had to be on bed dressed, and this is when the office started losing a lot of money.Okay. It was not a hundred thousand alone that we were losing. Michael: Wow. Why? What was going on? Where it was specifically losing? So, Rania: um, the way we had the system in our practices, I was doing a lot of the exams and treatment planning. and then the patients would see different providers for the treatment. So they would see some of my associates fulfilling.So, so I was in way screening the patient. Mm-hmm. if someone needed ortho first and then some Pero treatment and then maybe, A couple of implants, if it was a cosmetic case and we're, we're going through all of that, I would coordinate the whole case and they were going through the department.and if they were fillings and, uh, some smaller treatments, some of the, uh, younger associates were doing, if they were more complex treatment, it was the more senior associates doing that. So, so we had all of this organized and I fear that when I wasn't in the practice, that piece went missing. So I was in a way the project manager.Yeah. Yeah. and when that went missing, uh, we were looking at patients and new patients were coming in and it, and they were just seen in hygiene and see you in six months, were gonna watch this, this, and that, and that's it. So people were not, presented with a comprehensive vision for their treatment and for their health.So, I think that was the biggest difference. Michael: Gotcha. How long did that last For? A few Rania: months. and then I started asking my associates to come to the hospital. So half my bedrest was in a hospital bed. Really Michael: horrible. So it was, I'm sorry, you were in bed rest for how long? The whole Rania: pregnancy. Oh wow. Like on week 12, I think I went on bed dress until I delivered.Michael: Really? Yeah, it was, uh, man, Ryan, that's pretty tough. Like that's a lot. You know what I mean? Like, uh, yeah. That, and then on top of, how much were you stressing out when you saw these numbers? Rania: Lot. You know, at the time I was watching Oranges, the New Black, and I was thinking to myself like, Jane is easier. At least you socialize with other people Michael: is easier.Rania: You know, you're not worried about the practice. Choose and bed dress. Maybe Jane. Michael: Oh. it's funny how our mind thinks though, when you're thinking that, you're like, my gosh, it's going down. And so you're stressing out about that. You're stressing out about, I mean, your, your pregnancy. how are you guys and your husband and everybody, how's like the family handling everything in this situation?Especially since you're, you know, orthos your family too and everything like that. Rania: So like everyone was trying to help anyway they could. Uh, Because we did well early on I had some resources in the bank, but like seeing this depleted month after month was really stressful. And we were try, like I would speak to the office manager and she's like, I.Our numbers are good. We're still getting the same, uh, amount of new patients. We're still very booked. And we s like I started looking at every piece of the puzzle, where aren't we doing well? And then I started looking at the treatment plan. So this is when I started inviting the associates. Let's review every chart and I would go through it systematically the way I learned at the COI Center.So let's look at the four different areas your gums. Uh, your, teeth hugged, bite, jaw, joint, and smile. And I would give a patient a summary of their health in the four different categories. And this is where it sparks ideas for the patient. Where if I would say a patient might not be thinking about Invisalign, I might say something like, uh, You mentioned that you are happy with your smile.I see a little bit of crowding, but since you're happy, we're good with that. And they might think about it and say, oh, you know, this bothers me a bit. Mm-hmm. Can it be done quickly, and this is where the Invisalign conversation comes, or I. Sometimes patients might have these very large restorations that they're not very concerned about, but maybe they're grinding also, or they have some bite issues.So I would look at that and I would say, um, you have these structurally compromised teeth, because of these large restorations. It could be a concern because of your grinding or because of this. So that puts you into a higher risk, and now it's up to them if they want to do it or not. And most of them would do it.So this was the type of conversations I was having with the patients that were my associates were not having, and this is going through the very systematic exam. and this was basically the basis of orex is I took the co exam. There is very systematic, very standardized, not like if you examine your patients that way, if you present to them the findings in these four different areas, it becomes.A lot easier for them to say yes, to your treatment. And it becomes, and they become more aware of their health. in a way you're educating the patient, uh, and you're giving them the power to make more informed decisions. So I told you about this. Now it's up to you. Do you want to. Replace these structurally compromised, fillings, um, with crowns or onlays, or do you wanna wait and see?Mm-hmm. It's your decision, but I'm giving you all the information that I can to make better decisions about your health, but ultimately it's up to you. I think this is the reason my practice true, and I realize that a lot of dentists don't go about mm-hmm. Treating their patients that way. and this is what Orex does, is it basically helps dentists do a very systematic examination in seven minutes and it generates a report for the patient.So everything I was telling the patient is in one report. That they can go think about review. yeah, like one thing that we do is we always examine four problems and we never reward hun. And even for very healthy patients, it's good to t them, like your gums and bones are exactly where we want them to be.At your age. Your teeth are doing great. we don't have any issues. You had two feelings in the past and we don't see any other issues. Your python judgment are great. You're happy with your smile, so we're really proud of this and we find that these are the people that take this report and put it on social media and share it with everyone.And these grow the practice more than the patients with a lot of problems. Because at first I would print that report and hand it to patients that had a lot of issues thinking they need to go review it, process it, understand what's going on to say yes to treatment. realized that the promoters are the one that got like the A plus.Michael: Great. Yeah. Yeah, that's true. Okay, so then. When you were teaching this to your associates, could they have just gone to the COI Center and learned it on their own? That way you didn't have to stress out so much? Rania: Yeah, I mean the, the COI Center is amazing and it's a long journey. but even John would tell you the issue he was having with a lot of the students coming through the co center is, it's a lot of information that you get and it's.And a lot of paperwork that people go to the practice and go and fall back into their own habits. It's a lot easy. Like you go, you, you learn something and you are so excited about it, and you're like, Monday morning we're gonna start inventing this. And Monday morning you have this emergency coming in and you have this unhappy patient and this insurance that got rejected and now this person wrote a bad review and mm-hmm.You're dealing with all of this and Tuesday is the same and. That's it. Yeah. Okay. By next week you forgot everything and you forgot that you wanted to implement this. Um, that's true. Yeah. So having it in your software where you don't have to think about it almost forces you to be more organized and more systematic.Michael: Mm-hmm. Yeah. I was speaking with Dr. Sauna Yusif. Um, and she tells me her favorite thing about orex among many other things. But is the, the wheel, the new patient wheel, and I'm assuming that's what this is, right? Yeah. Is where like they get the comprehen and then they're able to actually take it home or see it and say like, okay, look, this is everything going great where I need improvement.You know what I mean? They get their whole visual of it. Is that what that is? Rania: Yeah. Yeah. It, it's a personalized risk assessment. So patients started calling in the wheel. So, so that became the name. And, uh, we would get patients calling the office and saying, I want the exam. That gives me the wheel, because like patients, and especially the happy ones that have, it's all green, as I said, would, would take it to the office and show, show patient, uh, show their coworkers.Look, I got, I was just at the dentist and look at this and it's, it's a really nice presentation and it, we found that printing it out adds more value because patients are happy about it. We put it in a really nice folder. They take it, they show it to other, uh, to coworkers, to friends, to family members.And people are, how come my dentist never gives me this? and they would just, call and ask about it. Yeah, Michael: it's, it's almost the same concept that you were, that John was talking about, right? Like, you, we tell you all this information, you're excited, and then life happens, right? So same thing, kind of like you tell the patient all this information, maybe they're thinking about it, they get home, kids got hurt, they're in trouble, they gotta pick 'em up at school, h, husband, wife, all these things, right?Work. And they tend to forget about it. But if they have that thing there, you know what I mean with them, and super simple and easy for them to read and, and share. It's better. It's better. It's on top of mine for sure. For Rania: sure. And a lot of times they're sitting in your office and they're not truly listening.Mm-hmm. Like, I wanna get outta you. Mm-hmm. Like, just go on with it. And they go home and, and I've had so many patients that said, okay, okay, okay. And then they go home and they're looking like, uh, is scaling and truth planting scam? Yeah. And because by now we're telling them this is what you need, but now they have this information and they're reviewing that information, so.it's really a good way, but also, like, one thing that we don't really think about is the medical legal perspective. anything you say to the p anything that is not documented does not exist. Mm-hmm. And this is doing all the documentation for you. So you do your exam, we auto generate your progress note.We also auto generate that that goes to the patient. So that's almost their consent form. We also have consent forms in this system. But, but in a way, we told you that you needed that restoration and you decided not to do it. We told you you have an infection, you didn't come back for the treatment. so it's all documented.Michael: Gotcha. So then the new patient visit, how long does that normally take with this for you? Rania: So we time dentists doing the exam seven to 10 minutes. Michael: So it's really like, Rania: it's way more comprehensive, but it's very systematic and the exam is, would expand and collapse the way you need it. So if you say, uh, The patient has, um, jaw problems.The, uh, the T M J exam is gonna expand, but if the patient answered no to, to all the jaw questions, and you have like no problems, it's gonna collapse. So, and this is how you want it to be, to go quick on patients that have no issues, but to really dig deeper with patients that have more issues. Michael: Yeah.Okay. So that's really good. So then rewind a little bit, you went, explain this to your associates, you created this process. How long did it take you to start? All right. ORIC is live now. It's, it's happening everybody. So, Rania: on the twin first birthday is when I showed it to John. Oh, okay. For the first time, like, I created something that I want to share with you.can I come and see you? I actually, a friend facilitated this. It's not that easy to get access to John. Michael: Yeah. People gonna contact him. Hey John. Yeah. Rania: Like, now I forget. Like now I can text day. It was, um, and John gets. Pitched these ideas every day. So he wanted to be polite and he's like, okay, let's do a Zoom meeting.Like that's before Zoom was popular. I think it was something else like go to meeting or something. Mm-hmm. And he's like, don't fly to Seattle, because he was like 90% sure he was gonna say no. People pitch him crazy stuff every day. And I present this to him and he goes, I love it. Let's do something out of it.He's like, what do we do next? Mm-hmm. And I'm like, I didn't think it through. I didn't think. Yes. Michael: Yeah. Rania: And I'll back to you. And this is how the company really started. because before it was just, Forms and, I asked my husband to develop a couple of things to make it easier, but nothing was integrated into our system.Michael: Gotcha. Okay. And then, so how old is Orex? Rania: so we started the company in 2016. took about two years to have the first version, and it was only patient forms at the beginning, and then we did the clinical. And then we created the full software, Michael: the cloud, all in one platform, cloud. Mm-hmm. Based management software.Nice. Okay. And then, so right now, are you still rono working in your practice clinically? No. You sold it or I sold it. Rania: Oh man. When did you sell it? Soon after we started the company. It was taking way, like most of my time and most of my focus. Mm-hmm. So, Michael: How did you feel selling it? Were you like, is this, could I just do associates and do one clinical Rania: or, I thought about that and I realized I needed to focus.You know, having people think it's so easy to have associates and run the show from from afar. Yeah. But I tried it when I was on bed dressed and it's not that easy and it still takes you a lot of time and dedication. You cannot be on a beach or doing something else and have people working at everything goes smoothly.So I realized I had to decide, do I want to focus a hundred percent on Orx or 50% on orx, 55% on a practice. And I saw the potential in Orex. So, so I decided that it was the right choice. What made it really easy is one of the associates that came to work with us, um, was a perio pro. and he was an amazing clinician.And like at first when I thought about selling the practice and I spoke to, uh, a broker, everyone he presented to me, I was, I'm not too sure. I'm not too sure. But then when, Dr. Han said I'm interested in buying, it was a very easy decision. Like, he's gonna take great care of my patients, so Michael: and so he bought it.Okay, nice. So since then it's been, Man, all in with Oryx. and what I like about Oryx too is, You are open to everybody, right? DSLs and everything, but it's Yeah. Based off of a private practice, right? Where it's like, this is who created it for solo practitioner. Right. Like the private practice too, who can, can make it happen. Rania: Yeah. I think I, I was recently looking at, the practices that we get and our fastest growing segment is the startups.because for a startup it's really a no-brainer. I mean, no one is, no startup is going with the server, I hope. Mm-hmm. And they're getting on the tools that they need in one practice management software. They're getting the clinical and they're also getting a company with a forward vision. So, Anyone that looks at, at our software three years ago would think it's a tool to be new software now.So we're constantly evolving. Like we just added AI for radio graphs. every month we have a lot of new releases. Mm-hmm. Um, up to this date we spend most of our, money on development and engineering. So, We didn't think, okay, now we have a great product. Let's do all marketing and all sales, which most companies do.we still do a lot of development. I still think, that the software could be Michael: a lot. Like a lot of research and development in that process. Interesting. Talk to me about that ai, you, you're starting to implement that into. Rania: Yeah. Yeah. So, so we had a, uh, recent partnership with Pearl ai. we worked on the integration and we made it native.Uh, and I'm very careful with any integration I do because, Everyone wants to partner with everyone, but then, yeah, and then these integrations are clunky and they don't work and they're not part of the flow. So a big part of the decision with, which AI company we go with was, Who's gonna put enough resources to have a very, very seamless integration.Like, I don't want you to click on an image and take you to another software, and now wait for it to load. And now look and now see if mm-hmm there's decay or where the bone level is. I want it to happen immediately. and Pearl was one of the companies that worked with us, around that vision, and they were willing to put.Enough resources. So for each partnership, you need the two sides to be willing to put, enough engineering hours to make it an amazing integration. Michael: Yeah. No, wow. That's fantastic. That's news for me. I didn't know that. Pearl's fantastic. Like I spoke with Kyle not that long ago, and he's, highly about it, so we looked into it and it's, they're doing amazing things over there too.Yeah. So for both you guys to be partnering up, it's gonna be, it's new, you know. It's like, um, I guess like innovative, but at the same time, like it's uh, I mean, you know, it hasn't been done, so it's fantastic. Yeah, you're right. You are doing a lot of development in Oryx. I like that. So then what have you seen with startups right now where you can give us some good advice as far as within their year one to year five?Where maybe they did go with the server. Maybe they are paying an IT company, but also like they're also doing marketing, all this other stuff and they're kind of feeling like they're hitting a, a roadblock here somewhere. So, Rania: I dunno, like if you started with the server, it's not a good idea because if you're thinking to, it's not gonna grow with you the way you want.I mean, this is not the trend, this is not how the industry is moving I see a lot of the young startups thinking about having multiple locations, about growing. you need to start on cloud for that vision to happen. So, and we already have seen like, started with us two years ago now are on their third or fourth location, like Wow.Already. So I see that everyone is moving a lot faster than things were moving when I had my practice. in terms of marketing, I see that a lot of startups focus at the beginning on the external marketing and then they rely a lot on orgs for their internal marketing. and I always think about it this way, a and this is kind of what I did in my practice in the very early days.So the first 90 days we were spending 10 to $20,000 on AdWords, which was cra like Google did an article on us. Yeah. It was, back then it was crazy. Not a lot, much money. Yeah. Now it's more the trend. But back then was like, who's that crazy dentist? Yeah. Spending all that money. But this is what got patients in the door.And then having a great experience is what got the patients to come back. and I find with orgs, like they go, they do their online scheduling. It's already an amazing way of doing things. Um, they complete their patients forms. They're very interactive. We surveyed patients and they said that they thought that the office is more technologically advanced and they had more trust in the dentist before even visiting the practice.just because all the forms are picture based, very, very interactive. So patients are already getting that great experience. and then when the patients come in, they have this amazing exam. They have the report, all the, tools that they need are integrated. So it's very easy to pay. They're getting a tax to pay.they're signing their consent forms before coming online. So they feel that this experience carries through and these great experiences is what leads to giving the office a five star review. and it keeps growing that way. so we see a lot of our users telling us that Orex helps with their vision because it's that organized and it gives that patient that amazing experience start to finish.Michael: that's really good. Wow. Okay. So then, Orx right now is basically for everyone, but especially if you're looking to do a startup, it's the best starting point for you right now. Rania: I believe so. I believe, uh, not because I created it, but I believe it has a lot of tools that are so helpful for someone starting out.So let's say I was starting out and I hadn't gone through the Coy Center, I have on that. On the co information is already embedded in the software and it's all, updated every year. so if I'm doing an exam on a patient and I'm not sure about some diagnosis, I click on the information I can, and I have all the literature where this came from.So if a patient challenges me, like. Why are you recommending this treatment? I would just copy and paste the articles, like this is the latest literature, that's why we're recommending this treatment. if I want to send something to the insurance company, I have the latest literature, I have the diagnosis already pre-attached, and we pre-attached the radiograph.So like the whole system makes it so much easier. but for a new dentist, You're getting a software that is preloaded with the latest literatures on the forms that you need on the consent forms. Like basically a practice in a box. Yeah. And then you can customize it to what fits your needs and what fits your vision.But I think the clinical stuff there is in the software that's worth, yeah. Michael: Thousands of dollars. That, and that's what I get when I'm talking to you too, is like, I feel. You're really honed in on the, well, obviously cuz you created it, right? But like on the clinical side, the practical side, right? Like the, where it's like this is what is gonna facilitate your guys' job way much more times a thousand compared to like, we have a better online scheduling button, you wanna click it and it can be on the top left laptop.Right. You know what I mean? Like that's like, okay cool. I'd rather have that, you know what I mean? The clinical side of it, which is interesting. Very, very refreshing. Rania: Yeah. I think I'm more passionate about the clinical side because that's what I know, that's what I live and grieve. But I'm also very passionate about systems.And you see this in the practice management software throughout. So if you talk to one of, uh, of the other team members that were office managers, they would talk a lot more about that side of things. Mm-hmm. Um, And I think creating systems in your practice very early on would avoid some of the problems that I had.So if you're checking in a patient, there's a checklist for checking in a patient and if everything is checked, The appointment turns screen so you know that, the predetermination was sent, or the eligibility was checked. We checked the insurance, the patient is confirmed. I have all the information that I need pre-appointment, and I could customize the list to what my practice is.Same thing. If I'm checking out a patient, the appointment turns dark gray when everything is done. Uh, so I don't have to go to the front end, ask Olivia, did you collect the payment? Did you schedule the next appointment? Did you do this? Whatever is my checkout checklist. I know it's done when the appointment is dark gray.So at the end of the day, I wanna look at my screen and see it's all dark gray and. Blood pressure drop, so I know everything was Michael: done. You're like, maybe gel isn't that good right now. You know, Rania: easy, like, you know, these little systems and coming from the clinical perspective, like if you start thinking about it, I'm sending an insurance claim, everything auto attaches, like why am I having Mary in the front go and.Grab Tracy and ask her which one is number three. I need to attach it for Crown because we have, the radiographic system native to us. We know that this is the radiograph for number three. So now if I have a root can add that I'm sending to the insurance company, I'm auto attaching all of this. So we remove a lot of the barriers. Michael: Yeah. Increase more efficiency. Than anything else. Yeah. For you, Rania, I mean, I, I'm gonna ask a lot of, uh, Orex users this, but like for you, what was the thing that excited you the most right now from this point on to before? I know like every time there's something new that comes on, you're like, oh yeah.But right now, from this point on that you absolutely love utilize from Orex.Every Rania: month I have a new feature that I love and sometimes I even forget some features that we, and I'm like, oh, we have this. It's so cool. Uh, but I honestly think the risk assessment that we is the most valuable tool. just because gives you so much information about the patient. It. Excites your team.Like now your team understands why you do what you do. The team member reads this and at the front, you know how you get sometimes some team members that feel, oh, this doctor is pushing more treatment than they should. I don't like that. And now they understand or they're, they think they're trying to save the patient by saying, it's okay.You can do a filling, you don't need that crown, or mm-hmm. Let's do a trophy instead of the scaling. now your home team is on the same page. I find that, like, this is amazing for the team members because they understand the risk of the patient. It's amazing for the patient because they're educated and they're happy and they're referring you more, uh, patients, and it's easier for you because it makes you proud of your practice.Like this is what you're communicating to your patients. So I think that's the strongest tool or the one that I'm the most proud of. Yeah, Michael: the wheel, what the patient's term coined it, right. And they call it the wheel, but yeah, they call it theum, which is cool. Like, you know what I mean? They get it, they kind of give you the own nickname and then they're like, yeah, I wanna see the wheel.So I think that's fantastic too. If people wanted to see it, let's just say it right now. There's people who are like, oh man, I don't have orx, but what is the wheel all about? Can they go mind that somewhere? Rania: Yeah. I mean on our website or external software.com, and they can book a demo there. Rania Saleh DRAFT: okay. Michael: Yeah, guys, go do that.Thank you so much, Ranya, for being with us. It's been a pleasure. But before we say goodbye, can you tell our listeners where they can find you if they have any more questions or concerns? Rania: yeah, sure. Uh, [email protected] and I'll answer you Michael: Uhhuh. Awesome. So guys go in Tolo, reach out to her, and at the same time, schedule a free personalized demo with Oryx.Check out the wheel, but check out every single thing that Rona's talking about, everything that they're developing, that they're doing, uh, for your practice. So I highly recommend it's gonna be the first link in the show notes below. So go check that out. And Ronya, thank you for being with us. It's been a pleasure and we'll hear from you soon.Thank you.‍‍