My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon.  Jesse Way and Meghan Brandenberg join me to talk about their farm's evolution.  From starting at a farmers' market to later dropping it to sell exclusively online, they have adapted the farm to fit their lifestyle and customer base. Follow Milky Way Farm

Dropping the Farmers' Market and Getting Saturday Back

Insights for vegetable farmers and market gardeners who earn, or want to earn, a living growing vegetables profitably.  

In each episode, I talk with a beginning or experienced farmer, diving deep into their story to find out what makes their market farm successful.  I focus on in-the-field farming. Soil preparation, weed management, post-harvest processing, appropriate technology, farm tools and equipment, and growing crops.

Hosted and produced by Diego Footer's Modern Grower Podcast Network.

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In this episode, Diego and Alec talk about one business lesson Alec learned from his previous entrepreneurial endeavor: the importance of knowing your operating costs and your margins and staying true to the price you need to charge to keep the business running. Farmer Alec also shares an account of how he learned that lesson, as well as some interesting strategies he employs to determine a good price to charge for his produce.   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network:   Farm Small, Farm Smart  Farm Small, Farm Smart Daily  The Growing Microgreens Podcast  Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Knowing Your Operational Costs - Farm Startup - Episode 11

In this episode, Diego and Alec step away from the field and dive into the business aspect of running a farm, zeroing in on admin work like bookkeeping, expense tracking, tax management, and even software tools. They also touch on crop planning, sales outlets, and leveraging personal connections for sales. Lastly, Diego and Alec explore the viability of aggregating products from other producers in the area to expand the business.   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network:   Farm Small, Farm Smart  Farm Small, Farm Smart Daily  The Growing Microgreens Podcast  Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

The Business Side of Starting a Farm - Farm Startup - Episode 10

In this episode, Diego and Alec delve into the winding journey of entrepreneurship. They touch on the excitement around starting a new business and the burnout that comes with crunching the startup phase. They also talk about Alec’s thoughts on the mental load of entrepreneurship, his hopes and expectations for the coming growing season, and his strategy for making adjustments on his farm in the future. Want to Venmo Farmer Alec so he could take a month off to work on his farm?   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network:   Farm Small, Farm Smart  Farm Small, Farm Smart Daily  The Growing Microgreens Podcast  Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

The Journey of Entrepreneurship - Farm Startup - Episode 9

In this episode, Diego and Alec talk about balancing personal life and farm life, all while managing time and navigating a path toward full-time farming. They touch on potentials and hypotheticals for hiring out labor on the farm, whether or not to stay a part-time farm, as well as financial goals to be able to make the leap into full-time farming. Lastly, Diego and Alec delve into the motivation behind starting a farm as well as the personal fulfillment that comes from starting a business.   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network:   Farm Small, Farm Smart  Farm Small, Farm Smart Daily  The Growing Microgreens Podcast  Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Managing Time & Balancing Personal Life and Business Life - Farm Startup - Episode 8

In this episode, Diego and Alec talk about equipment challenges and crops. Farmer Alec first shares his experience dealing with wash-pack constraints while preparing a wholesale order. Afterward, Diego and Alec into selecting which crops to grow, which crops Alec is excited for and crops that did interestingly well at the market. Alec also talks about his experience growing different crops so far, as well as varieties he hopes will do well this farming season.   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network:   Farm Small, Farm Smart  Farm Small, Farm Smart Daily  The Growing Microgreens Podcast  Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Dropping the Farmers' Market and Getting Saturday Back

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