
In this episode, Jennessa shares her transformative journey towards embracing personal responsibility for salon revenue and growth. From navigating conflicting coaching philosophies to adopting innovative tools like Aura Salonware and Salonscale, she reveals how she broke free from salon ownership routines. Discover her strategies for overcoming fears, utilizing recording and station sharing, and the vital role her family and the DTH community played in her success. Join us as we explore industry challenges, celebrate supportive practices, and reflect on the significance of personal growth. Tune in for inspiration to level up in both salon business and life. Stick around for a nod to our sponsor, Hairstory, and a sneak peek at what’s next on DTH The Podcast.


Meet our wonderful sponsors!
Aura Salonware
SalonScale 
Hairstory

DTH sits down with Jennessa Couture

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.

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Hosts David and Cyd delve into a critical discussion about the widespread misconception that everyone can achieve wealth and success through the conventional measures, such as owning a business and making substantial financial gains. David shares a pivotal encounter from an astrology class that questioned the very foundation of the notion that everyone is destined for monetary success and opens up the conversation about the pressures of societal expectations.
The hosts discuss the differing results among individuals despite having similar resources, highlighting that success might require intrinsic qualities that not all possess. They argue that while coaching and educational programs can provide guidance, they cannot instill the fundamental drivers of success such as resilience, passion, and an innate desire that some may lack.
Through their dynamic conversation, David and Cyd challenge listeners to reflect on what success really means and whether the paths we follow truly align with our inner capabilities and desires. They underscore that while education and external guidance are invaluable, the core components of success must already reside within an individual.

The Myth of success

On this episode of DTH The Podcast, hosts Cyd and David delve into the often overshadowed but crucial topic of offline marketing for salon owners and hairdressers. While the digital world continues to thrive, they highlight the importance of person-to-person interactions and local community engagement in building robust businesses. They share nostalgic tales and current strategies about how offline efforts, like distributing business cards and joining the local chamber of commerce, played pivotal roles in their success. The discussion also touches on the need for hairdressers to explore and refine their skills early in their careers by engaging directly with clients beyond digital platforms. Full of practical advice, this episode emphasizes returning to traditional marketing roots to complement online strategies, ensuring salon owners and stylists achieve balanced and sustained growth.

Offline Marketing

Get ready, today we talk about flipping the script on traditional salon ownership. Fancy letting your stylists work in different spots? We're weighing in on that freedom gamble — could it be genius or just plain chaos?
Lets dive into whether open-door policies are the future of our industry or just a fad.
Meet our wonderful sponsors!
Aura Salonware
Hairdresser Healthcare 

Open Door Businesses

It's time to cozy up with your favorite hosts, Cyd and David, for another electric episode that's all about getting your financial groove on. Today's chat, "Financially Sexy," is for all you salon gurus out there looking to make some magic with your business. We're talking on micro salons, spilling the tea on suite life. Here we go!


Meet our wonderful sponsors!
Aura Salonware
Hairdresser Healthcare 

Financially Sexy

In this episode of DTH The Podcast, Cyd and David celebrate their ten-year anniversary, new baby, and reflect on the journey of DTH. They discuss the need for adaptability in business, sharing personal anecdotes about adapting to changes in their own lives, such as working from home and becoming new parents. They emphasize the importance of finding solutions and future-proofing businesses, touching on the challenges and benefits of embracing new technologies like AI. Stay tuned for new episodes every Thursday.


Meet our wonderful sponsors!
Aura Salonware
Hairdresser Healthcare 

DTH sits down with Jennessa Couture

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