Electrifying Fleets Is Pretty Complicated - The Unexpected Challenges With Startup CEO Ezra Goldman

Episode 316: Upshift CEO Ezra Goldman joins us for this podcast to discuss his startup, Upshift Cars. Upshift offers a subscription-based partial car ownership experience, aiming to improve upon the standard rental car experience. Ezra and Francie discuss the background of the company as well as its experience offering EVs to its customers. Upshift faced numerous challenges, both expected and unexpected, with fleet electrification. Join us to hear all the details!

Learn more about Upshift at https://www.upshiftcars.com/

Sources used to support today's show: https://www.fueleconomy.gov/feg/climate.shtml#:~:text=Highway%20vehicles%20release%20about%201.5,year%20for%20a%20typical%20vehicle

Introductions: 0:00 Electrification of fleets: 1:02 What is Upshift? 3:35 Rental vehicle vs vehicle ownership: 7:53 How to create a good system for an electric/hybrid fleet: 11:35 What does a mobility hub look like?: 17:27 Who are the key partners?: 21:21 Working with cities and regulation can be a challenge!: 24:32 The unique obstacles of fleet electrification: 30:05 Even hybrids can be a challenge!: 41:36 What needs to happen to allow fleet electrification?: 43:04 Let’s be clear on the importance of residuals: 45:08 Unintended consequences of incentives: 49:12 How incentives could help fleet electrification: 51:51

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