Photos alone don't tell the story today's vehicle shoppers want to understand about your vehicles. That's a take-away from recent research into consumers' vehicle purchase processes. In this episode of the vAuto podcast, Nathan Fox, AVP Operations, Merchandising at Cox Automotive and vAuto, distills key research findings and insights to help dealers give shoppers a better and more influential experience. The research insights are part of the 2023 Consumer Merchandising Insights eBook. Download your copy here:  https://www.vauto.com/learning-center/vauto-content/vat-2023-consumer-merchandising-insights-ebook-feb23-v4

Elevate Your Vehicle Merchandising to Meet Shopper Expectations

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In this vAuto podcast, Christian Hanna, Associate Vice President of Performance Management for vAuto, offers an overview of the coaching role that Performance Managers provide vAuto dealers to help them achieve greater success. Hanna details his own Performance Management career, including high points and low points, and shares how the Performance Management team has begun to deliver a “One Cox” experience in its dealer engagements. Hanna also taps his new vehicle inventory management experience, offering pointers to help dealers adjust to today’s higher inventory, higher cost and lower margin environment.

An Evolutionary View of vAuto Performance Management

In this vAuto podcast, Chris Williams, general manager at Southern Pines (N.C.) Chevrolet and vAuto Performance Manager Ted Welpott share how they teamed to connect the dealership’s sales process to new/used vehicle merchandising. Hear how this effort has tripled SRP/VDP conversions by reinventing each vehicle’s VDP carousel to provide a value-minded gateway to the cars and experience customers can expect. Find out how Williams uses new merchandising tools to cut the time required to merchandise each vehicle and quickly pivot to update merchandising as OEM incentives for new and CPO vehicles change.

Your Merchandising Is Your Sales Process

In this vAuto podcast, Cebastien Chery, marketing associate at Pristine Mitsubishi, Commack, N.Y., shares how he helps differentiate the dealership’s used vehicle inventory by doing more merchandising on individual vehicle VDPs. Chery outlines how he determines specific vehicle features to call-out on VDP images and uses Vehicle Intelligence 360 to save significant time making sure each vehicle stands tall. Chery also discusses how he measures and monitors merchandising metrics to freshen up vehicles that haven’t sold.

Putting More Merchandising Punch in Your VDP Carousels

In this vAuto podcast, Northwood University seniors Skylar Burless and Dominic Nowling share their perspectives on why they picked the car business to launch their professional careers, and their take-aways from spending time with the vAuto team at the recent NADA convention. Both outlined the challenges and opportunities they expect to encounter in their respective roads ahead and offer pointers for dealers looking to work better with the incoming generation of automotive leaders.

Next Gen Perspectives: Northwood University Students Share Views of NADA and More

In this vAuto podcast, Aaron Norman, a used vehicle manager and head of vehicle acquisition for Ken Grody Ford stores in California, shares his perspective on how the new Global Search tool inside ProfitTime GPS is making the task of acquiring inventory easier and more profitable. Norman outlines:

- How he uses Global Search to find and purchase more on-strategy vehicles for his inventory.

- Why he calls ProfitTime GPS a “guardian angel” for his business.

- How ProfitTime GPS has helped his department gain an estimated $200,000 in additional gross profit and improve inventory turn.

Elevate Your Vehicle Merchandising to Meet Shopper Expectations

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