#107: Email List Building Essentials For Authors

In today’s episode, I’m sharing 3 steps to help you get started with list building. Here’s a preview of what’s included:

[1:45] Having an email list is one of the best ways to build relationships with your readers over time. It’s what helps keep you top of mind the next time readers are looking for a new book to read, or a book to share with their friends and family.

[3:15] Step 1: Define your target audience of readers. These are the people who will buy your book, leave you positive reviews, and recommend it to all their friends. It’s who all your marketing efforts need to speak to!

[5:35] Step 2: Start generating leads for your list by offering a freebie (or lead magnet) in exchange for email addresses. You could offer things like sample chapters, book club questions, free ebooks, character interviews, and more.

[9:30] Step 3: Develop your content strategy so that you can stay in communication with your subscribers and build that “know, like, and trust” factor before you write and sell your next book. Don’t overcomplicate this step!

[12:25] Final thoughts and episode recap.

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Links mentioned in this episode:Ep. 106 - 5 Steps to Building Your Author Platform

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