In episode 2, Andrew talks with Jason Anderson, General Manager of Brisbane-based email marketing specialists, Andzen.
 
Andzen consult on everything to do with Email Marketing, including platforms, methodology, and best practice for businesses of all sizes.

Email Marketing - Connect with Your Customers

B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. 

We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercevision.com.au

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This month on The eCommerce Experience, Andrew chats to Bri Vernon-Cox from Bunzl Safety about the power and intricacy of B2B eCommerce. Diving deep into all the complex business rules and capability Bunzl’s got under the hood, it becomes obvious that a sophisticated and robust eCommerce platform is the only way to keep things running smoothly, in a way that presents simply to the end user.

Behind the Scenes of B2B eCommerce

This month on The eCommerce Experience, Andrew interviews Olivija van Heerwaarden from wholesale distributor CWM Homewares. Representing well-known brand Ecology, CWM have found themselves pivoting to a more direct model of sales over the past 6 months of COVID, and really leveraging their strong B2B eCommerce game in the process.

When B2B Goes D2C

It may be 2020, but in the B2B eCommerce world, there are still PLENTY of orders being sent to suppliers as PDFs. Which means there are still LOTS of human employees sitting around keying orders into ERP systems, when they could be adding so much value elsewhere. In this episode, Andrew chats to Product Manager Aaron Rasmussen about Lucy - a sales order automation tool that handles purchase orders for businesses who are tired of paying smart people to do data entry.

The Power of Sales Order Automation

Let’s talk about the ‘holy trinity’ of commercial strategy – Sales, Marketing, and Digital.  A very important interplay exists between these functions in any business – and if not, it should! This month Andrew draws on veteran strategist Paul Munkley’s experience with businesses that thrive (or DON’T) based on their approach to this all important triangle.

The Magical Intersect – Sales + Marketing + Digital

Andrew unpacks the importance of eCommerce in our rapidly changing world, especially within the context of COVID-19. You’ll get insights into the current state of eCommerce, as well as B2B and B2C observations from out in the market. Andrew also chats to Wroxton Innes, Managing Director of Saddlery Trading Company. ‘Rocky’ is uniquely poised to give an account of his experience - not only as a B2B Wholesaler / Distributor, but a B2C Retailer as well.

Email Marketing - Connect with Your Customers

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