Email Marketing 101: How To Build Your Tribe - 009

Email Marketing 101: How To Build Your Tribe | Yes To You Podcast #009 There’s a big difference between getting lots of followers on social media and actually building an engaged tribe. Having an email list enables you to attract your ideal clients, build a relationship with each of them over time, and maintain access to their contact information, no matter what. Subscribe on iTunes | Subscribe on Spotify | Subscribe on Google Play | Subscribe on Google Podcasts | Subscribe on Stitcher Radio Of course, you’ll need to offer them something they WANT in exchange for their email address. This is exactly what you'll learn to do in this episode! You’ll discover: ► 5 Reasons you NEED an email list ► 3 Things you need to get started with email marketing ► 3 Irresistible free offers that you can create in no time PLUS, a special wellness mini-segment on how to create a nourishing herbal infusion for daily health maintenance and Dominique’s FREE BONUS RESOURCE to help you improve or get started with your email marketing efforts to build your list. Please don’t forget to SHARE THIS EPISODE on social media using hashtag #yestoyou!  Episode Outline ►   [1:24] Who this episode is for and what you’ll get out of listening ►   [2:00] The #1 issue facing new entrepreneurs and why ►   [3:50] Weekly Wellness Tip: 3 Herbal Infusions ►   [5:01] Herb #1: Create Stinging Nettle (Urtica dioica) ►   [6:14] Herb #2: Oatstraw (Avena sativa) ►   [6:37] Herb #3: Red Clover (Trifolium pratense) ►   [7:19] Instructions to prepare an infusion: hot vs. cold ►   [10:03] 3 Ways that YOU can get more out of this podcast ►   [9:55] 5 Reasons You Need an Email List ►   [11:00] Reason #1: Direct Reach ►   [11:58] Reason #2: Intentional Interaction ►   [12:24] Reason #3: Precision ►   [12:53] Reason #4: Security ►   [13:55] Reason #5: Know, Like & Trust Factor ►   [15:02] 3 Things You Need To Start Email Marketing ►   [15:29] #1: Your Platform (3 Options) ►   [15:49] My Thoughts on Free Websites ►   [16:31] #2: Your Autoresponder (Email Marketing Service) ►   [17:31] #3: Opt-In Form That Works ►   [18:19] How To Create an Irresistible Free Offer (Lead Magnet) - 3 Ideas ►   [18:55] What you need to know in order to create the right opt-in offer ►   [21:32] Idea #1: 1-Page PDF Download ►   [21:44] Idea #2: Discount ►   [22:50] Idea #3: Mini-Course or Challenge ►   [23:54] Case Study: Dominique’s 5-Day Blogging Challenge ►   [25:26] BONUS TIP + Dominique’s FREE Email Marketing Resource ►   [26:51] Dominique’s FREE Email Marketing Resource (BONUS) + Sneak Peek of Episode 10     Email Marketing Service (Autoresponder) Mailchimp Aweber Get a Website GoDaddy (domain name) Bluehost (web hosting service - where your website lives) Landing Page Leadpages Instapage Canva (design graphics and PDF sheets for free) Wellness Tip: Herbal Infusion Herbs: Stinging Nettle (Urtica dioica), Oatstraw (Avena sativa), and Red Clover (Trifolium pratense) Add 1 oz (by weight) of herb to a quart-sized mason jar with distilled water (hot for medicinal tannins to detox; cold for more nutrients), shake and store in a cool, dry location from 4-12 hours. Then strain, SQUEEZE, and drink within 24 hours.