Stop the madness! In this episode Cyd and David explore discounting and share how it may be ruining your business.

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Emotional Discounting 

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.

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In this lively episode, hosts Cyd and David introduce the new Hairdresser Hotline, an innovative tool where listeners can call or text anonymously to ask questions, share stories, or simply vent. From discussing the iconic "867530" song to dissecting the nuances of rebranding, the duo covers an array of topics. David and Cyd share insightful tips on branding, emphasizing the importance of authenticity and human connection in social media. They field a listener's question about executing a great rebrand, advocating for external help to avoid creative pitfalls. Tune in for practical advice, industry insights, and the engaging banter you've come to love. And don't forget to call the Hairdresser Hotline at 201-564-5007 with your questions and stories!

Hairdresser Hotline

In this dynamic episode of DTH The Podcast, hosts Cyd and David delve into the overwhelming complexities of modern life, from the mundane to the monumental. They explore the continuous struggle of balancing personal obligations with the rapid technological advancements and incessant influx of global news. Both hosts candidly share their personal battles with managing technology's role in their lives, revealing how it often leads to information overload and distraction from meaningful engagements.
The duo discusses the paradox of smartphones and social media, designed to enhance connectivity and efficiency but often contributing to increased consumerism and mental clutter. Cyd introduces a novel device called a "rabbit," not to be confused with a sexual tool, which promises to simplify interaction with technology, aligning more closely with the original intention of tech innovations.
Moreover, they accentuate the emotional toll of juxtaposing everyday content like business promotions on social media with disturbing news events, creating a dissonant digital environment. Throughout the episode, they stress the importance of selective engagement with media, advocating for boundaries that prioritize mental health and genuine connection.
This episode not only underscores the challenges faced by individuals and professionals in a hyper-connected world but also provides insightful reflections on utilizing technology as a tool for genuine improvement rather than a gateway to compulsive consumption. Tieing in personal anecdotes and shared experiences, Cyd and David make a persuasive argument for more mindful, intentional consumption of technology and information, promoting a healthier, balanced approach to modern living.

How to build a business when the worlds on fire

In this riveting episode of DTH The Podcast, hosts Cyd and David dive deep into the experiences of dealing with slow periods in the hairdressing industry and the psychological impacts of fluctuating business cycles. David shares insights from his early career hustle, leveraging both his youth and unique skills to build a robust clientele, while Cyd recalls the challenges she faced during slower weeks, emphasizing how external factors like weather can impact business.
The conversation explores the common feelings of dread that professionals often encounter during downtimes, and how social interaction and expectations can amplify stress. David discusses the advantages of his early proactive approach to business growth, highlighting the importance of not offering discounts or free services but adding value in other creative ways to retain clients.
Cyd and David also candidly discuss the addictive nature of busyness in the service industry, comparing it to a 'restaurant mindset.' They touch upon the mental shifts that occur when business is booming versus when it is waning. The hosts share personal anecdotes and professional strategies to maintain a healthy business perspective, stressing the importance of always recruiting new clients and not just relying on existing ones.



Do the hairdresser hustle

Are You Lost or Are You Found," hosts David and Cyd delve into the complex issue of crowdsourcing in the business world, particularly within the hairdressing industry. They discuss the pitfalls of comparing oneself to others and seeking easy solutions without considering unique circumstances or needs. The conversation highlights the differences between coaching and consulting, emphasizing the tailored advice consultants provide versus the support and accountability coaches offer. The episode also explores the challenges hairdressers face when transitioning to salon owners without adequate leadership or business training. David and Cyd stress the importance of understanding and implementing business advice with nuance, and encourage listeners to think critically rather than blindly following trends or advice, thereby fostering a more individualized and effective approach to business strategy.

Are you lost or are you found?

In this insightful episode of DTH The Podcast, hosts Cyd and David delve into the multifaceted challenges and rewards of podcasting, particularly focusing on the technological demands and modern marketing strategies necessary for success. They discuss the labor-intensive nature of podcast production and explore the potential of transitioning to simpler, more direct forms of content creation, like reality shows.
The conversation shifts to the concerns surrounding technological advancements and the pressures of maintaining an engaging online presence across various platforms. Cyd and David also highlight the evolution of personal branding and client interaction in the hairdressing industry, emphasizing the shift from traditional websites to more dynamic, bespoke apps.
Drawing from personal experiences and current trends, they introduce an innovative solution for salon owners and hairdressers—creating personalized apps to enhance client engagement without the noise and clutter of broader social media platforms. They argue that such apps not only streamline client communication and service provision but also significantly enhance the value of a salon business, making it a more lucrative venture when the time comes to sell.
This episode is a must-listen for salon professionals and anyone interested in leveraging technology to enhance direct consumer relationships and business efficiency.

Emotional Discounting

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