Engineers invented design thinking! The history of the product design profession, thinking like an engineer, and UX as a Discipline w/ Bryan Zmijewski CEO of Zurb EP 116

On #wayofproduct this week, join us as we dive into a thought-provoking conversation with Bryan Zmijewski, a veteran in the design world, design lecturer at Stanford, and a pioneer in integrating design thinking and engineering concepts. With his extensive experience in design and technology, Bryan shares his unique perspectives on how design fits into today's business ecosystems.

In this episode, we explore:

⭐ The origins of design thinking from engineering and its practical applications in business and design.

⭐ Bryan's extensive experience in helping companies like Netflix, Hulu, and Disney craft great things through design.

⭐ The evolving role of design in product development and the shifting dynamics between product design and UX design.

⭐ The importance of system thinking in design and how it influences the creation of user experiences.

⭐ Bryan's approach to design as a tool for facilitating organizational change and producing impactful products.

⭐ The role of intuition in the design process and the balance between gut feelings and structured testing.

⭐ A deep dive into understanding customer needs and integrating feedback loops into design and product development.

⭐ Bryan's insights on successful product development despite team dysfunctions and the focus on creating great products.

⭐ An introduction to Helio, Bryan's continuous discovery tool, and its impact on gathering rapid customer feedback for digital products.

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