EP095 - Gerber Gear VP of Marketing and Army Veteran, Andrew Gritzbaugh on lifestyle brands, and being part of something bigger than yourself

Andrew Gritzbaugh is a former paratrooper and current Vice President of Marketing at Gerber Gear.  He’s a seasoned marketing leader with strengths in strategy development, brand positioning and marketing communications, as well as an avid outdoorsman and all around great guy.   In this episode we discuss: His experience in the Army and how it has shaped his career What it’s like to be the steward of a longstanding brand like Gerber Gear His favorite pieces of gear and every day carry (EDC). Gerber’s emotional connection to the military