Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand.   Here are the resources mentioned in the show:   Amy Porterfield & Phillip Stutts Interview 

EP 353: How to Use Consumer Buying Trends in Your Marketing in 2022

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. 

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

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Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:   How I got invited to speak right when I was looking to get in front of more people   The story of a hummingbird - and how it predicted success in my business.   The relationship sickness and disease have with a person’s goals.   How letting my friend pay for dinner transformed my mindset.   Why I no longer play-down compliments.   I'll share actionable insights on:   Alignment and Manifestation   Receiving and taking action   Betting on oneself: the power of personal growth and education   Let’s get started! While you’re at it, check out our  Jewelry Business Owners Growth Guide and Laying The Foundation program. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform       Select “Ratings and Reviews” and “Write a Review”       Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram   Follow @TracyMatthewsNY  Instagram   Follow Flourish & Thrive Facebook   Follow us on Tik Tok:   Follow @Flourish_Thrive Tik Tok   Follow @TracyMatthewsNY on Tik Tok  

Episode #476: The Energetics of Daily Sales

Sabrina Nussbaumer is a woman with a hell of a backstory.    In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.   In this inspiring episode, you’ll hear about…   …How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…   …Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…   …How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…   Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.   Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.   Here are the resources mentioned in the show:   SNJD Boutique   The Halstead Grant   Follow Sabrina on Instagram!   Train Your Customers to Buy From You Online   Laying the Foundation   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform       Select “Ratings and Reviews” and “Write a Review”       Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram   Follow @TracyMatthewsNY  Instagram   Follow Flourish & Thrive Facebook   Follow us on Tik Tok:   Follow @Flourish_Thrive Tik Tok   Follow @TracyMatthewsNY on Tik Tok  

Episode #475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.    Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.   In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it.    So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about: …The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)... …The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business… …Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life… …And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).   If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.   And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own.    Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.   The greatest birthday gift you could give me today is to go and listen to this episode.    My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story.    xo, Tracy   Here are the resources mentioned in the show:  The E-Myth Revisited by Michael Gerber Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.   She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.   After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later).    Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.     .  She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time.    In this episode, you’ll hear:   The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…   The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...   The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…   We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work).    Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.   Don’t miss this beautiful conversation with Lindsey the Ladysmith.    Here are the resources mentioned in the show: Follow Lindsey the Ladysmith on Instagram! Gem City College Laying the Foundation Thrive by Design Podcast Marie Forleo The Humane Society Atlanta Texas Area Spay & Neuter Project   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk

We’ve got to talk about the state of social media content for jewelry businesses…    Because a lot of jewelry designers are just totally missing the mark here.    It’s boring, pushy, cringe, or some combination of all three.   And I hate having to say that, because it’s not their fault.    Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself.    Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell.    It’s probably the most powerful tool at your disposal if you’re serious about growing your business online.    That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email).    First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:   How to create a content plan that WORKS   The topics you need to nail down to start getting really consistent with your content   How to make content that works for each specific platform   The single most important factor in creating content that grabs people’s attention   The unbeatable way to attract the right customers to your brand     This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online.    You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.   xo, Tracy   PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour.    It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it.    If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class:  flourishthriveacademy.com/contentworkshop   Here are the resources mentioned in the show: Laying the Foundation program   Erin Kandoll’s ‘Dreams Coming True’ video True Warrior Jewelry Twyla Dill Designs Ashley Longshore Jacqui Aiche   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

EP 353: How to Use Consumer Buying Trends in Your Marketing in 2022

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