Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.  My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time. Instead, it’s time to diversify how you market your jewelry business.  During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…     What you need to know about the Instagram Algorithm in 2023   The modus operandi of Instagram’s holding company, Meta   Why being an IG hater is just a waste of time and energy – and what to do instead   How to create a jewelry business that thrive even when Instagram algorithms change   Multiple tips on using Instagram to your advantage for long term growth   And More…     Enjoy this awesome episode and think differently about your jewelry marketing. xo, Tracy   Here are the resources mentioned in the show: Follow Alexandra on Instagram! Acid Queen Jewelry Website Buy My Book: The Desired Brand Effect Book a Discovery Call   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. 

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

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We’ve got to talk about the state of social media content for jewelry businesses…    Because a lot of jewelry designers are just totally missing the mark here.    It’s boring, pushy, cringe, or some combination of all three.   And I hate having to say that, because it’s not their fault.    Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself.    Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell.    It’s probably the most powerful tool at your disposal if you’re serious about growing your business online.    That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email).    First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:   How to create a content plan that WORKS   The topics you need to nail down to start getting really consistent with your content   How to make content that works for each specific platform   The single most important factor in creating content that grabs people’s attention   The unbeatable way to attract the right customers to your brand     This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online.    You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.   xo, Tracy   PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour.    It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it.    If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class:  flourishthriveacademy.com/contentworkshop   Here are the resources mentioned in the show: Laying the Foundation program   Erin Kandoll’s ‘Dreams Coming True’ video True Warrior Jewelry Twyla Dill Designs Ashley Longshore Jacqui Aiche   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week

When you’re healthy as an entrepreneur and business owner, it shows.    Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.    That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.   Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection.    Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life.    (I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)   Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.   That’s why, in this episode, we talk about…     Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of   Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health    How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health   How to figure out if your gut is unhealthy and what to do about it   The baby steps entrepreneurs can take to really support our health     If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you.    Don’t miss this fascinating deep-dive conversation.   xo, Tracy   PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.   Here are the resources mentioned in the show: Just Thrive   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Episode 471: How Your Health Impacts Your Success with Tina Anderson

What are you done with?    To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next.    Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.   Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.   I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.   Ugh.   I’d had enough. I was so done being broke, being taken for granted, being afraid.   On that trip I realized that I had no choice but to start doing things differently.    I invested in coaching so I could get super clear about what I wanted from my business.    I quit dating people who didn’t truly care about me so I could make space for someone who did.    I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.   And in a few months, everything was different.    If you are so ready for everything to be different, I have an invitation for you.   Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.   If you’ve been on the fence about applying to TYC, this is your sign.    If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change.    Be done with all that.    Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.   Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/    Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.   Here are the resources mentioned in the show:   Supercharge Your Online Sales Challenge   Train Your Customers to Buy from You Online    Erika Lyremark on Instagram   The Daily Whip   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform       Select “Ratings and Reviews” and “Write a Review”       Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Episode 470B: How to Know When You’re Done — And What to Do Next

Today’s show is all about doubling your online sales, with a few simple strategies that always work.  But before we get to that, a quick message:  If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.  TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell.  If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place.  Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more. Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.    One student, who will remin nameless, said this after she learned these strategies in one of our programs:   “I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”    If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:    Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)       One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)       How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)     I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.   This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.    Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.   Here are the resources mentioned in the show: Train Your Customers to Buy from You Online program  How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections   Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer  Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall  Episode #396: How Live Selling Transformed Her Online Jewelry Sales Laying the Foundation   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform     Select “Ratings and Reviews” and “Write a Review”     Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Episode 470: How to Double Your Online Sales in Half the Time

Is your jewelry business really just an expensive hobby right now?  If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.  She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.  She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.  In this incredible episode, Erin shares:   The one simple step she implemented as soon as the program started that kickstarted her new sales journey   The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)   How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)   The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)   We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business. I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story. Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.    Here are the resources mentioned in the show:   Follow Erin on Instagram! F&TA; Bootcamp Laying the Foundation Train Your Customers to Buy from You Online   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

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