Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found.

In this episode we learn:
- narrow your position to target your ideal client
- use bottom of the funnel key words to attract your ideal client
- assess the traffic, once you add the key words
- refine your marketing until you are getting the leads you want
- have a clear call to action
- pay attention to Google’s algorithm: technical, content, back links, local, and user experience

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 348 | Marketing Matters with Danielle Furtado

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

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There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant projects will force you to be extremely efficient and strategic with your time, benefiting all of your other projects in the long run.

In this episode we learn:
- How to manage projects in different time zones
- Develop good procedures for remote work
- Travel to the places where you want to work and build a presence
- Use a PR and Communications company to target new areas
- How out of town projects can teach you to be more efficient with on site visits
- If you work overseas, make sure to understand local building code, commercial laws, tax regulations, shipping clauses, business regulations, etc.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 375 | Working Abroad With Christina Richardson.m4a

Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time off during the work week and more time off for holidays. She was able to delegate to staff and their satisfaction improved. Profits soared. Today, Holli is the confident business owner she always wanted to be. 

In this episode we learn: 
- establish a company mission and define your values, then live by them
- integrity matters, define it and honor it 
- adding systems allows you to take more time off, to have more breathing space in your week

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 374 | Systems and the Solution with Holli Appelquist

Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joined BOD™ and transformed her company, her profitability, and her life, in one year. 

In this episode we learn: 
- you can actively target the profitability you want 
- establish a company mission and define your values, then live by them
- look for new hires adjacent to your interior design firm 
- employees love how easy it is to train with systems in place
- adding systems allows you to take on more projects and work less
- systems give you confidence

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 373 | Rebuild with BOD™ with the Holli Appelquist Team

It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. 

In this episode we learn:
- questions to ask clients before you begin their kitchen renovation
- tips for designing a kitchen that functions well
- pet peeves to avoid
- why it’s important to say yes and follow the opportunity
- how to stay motivated with your social media efforts

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 372 | Kitchen Aid with Chef Maddy Goldberg

Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear. 

In this episode we learn: 
- an instant technique to combat nerves and fear
- what to practice before speaking or doing a presentation
- a one-minute crash course in media

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 348 | Marketing Matters with Danielle Furtado

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