Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

EP 284 | Two Hats, One Brand with Leia T. Ward

08.02.2022 - By Kimberley SeldonPlay

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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.

In this episode we learn:

- staging and design are compatible businesses, but the business models are vastly different

- an advantage of staging is the instant gratification

- define your aesthetic and stick to it

- never watch the competitors—focus on you

- be a mentor and teach newbies how to run a business

- treat your vendors like gold

It’s time to take control of your business.

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