EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why? Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing. The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).  That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right. If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode. Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.  He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November. He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring. During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with.    During this episode, we talk about… Why SMS Marketing is such and important part of a jewelry marketing strategy The phases of the customer journey and timing of SMS messages in your sales funnel How to add value instead of “selling” all of the time Simple actionable tips that he uses to crush it for his jewelry business clients Where you should be sending SMS traffic to on your jewelry website  Plus, real results from one of Taylor’s Jewelry clients who went from 3K to 100K a month in sales in just one year And so much more Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think! Here are the resources mentioned in the show: Follow Taylor Frame on Linked In  Learn more about SMS Marketing with Focus Funnels Join the Supercharge Your Online Sales Challenge Apply to the Train Your Customers to Buy From You Online Program Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok