Delilah and Nicole talk with brand strategist Olivia Omega about the value of analytics and going with your gut, demographics vs. psychographics, researching ideal customers, and being authentic in your marketing message. Visit www.dearhandmadelife.com for the show notes...

59: Finding Your Ideal Customer

With over 20 years of experience running creative businesses, your host, Nicole Stevenson knows the joy and the struggles of being your own boss. Join her and her guests for business insights, life lessons and the stories behind their successes and lessons of their missteps so you can work smart, get creative inspiration, live joyfully and feel connected. 

Nicole is the CEO and Creative Director of Dear Handmade Life which produces Patchwork Show: Makers Festival and Craftcation Conference as well as a blog, online learning and this podcast.

If you’re a creative misfit or a passionate small business owner, grab a drink and take a seat because you’re exactly where you need to be!

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Nicole shares a special announcement, a thank you gift for all of you and closes out the season before our podcast goes on winter break. We'll see you all again in January 2023 for a new season.

153: Winter Break

Nicole chats with Instagram branding strategist Kat Coroy about how to create an authentic brand on Instagram that attracts your ideal customers, ways to create content without feeling overwhelmed, a mindset shift to help you feel more confident on social media, how to deal with negativity online and more.

152: How to Create a Soul-aligned Instagram

What does a visionary relationship with your finances look like? Nicole talks with Jessie Susannah Karnatz aka the Money Witch about healing your relationship with money, creating change in your financial life, how to determine who your big financial goal is, the real reasons behind your money issues and more.

151: Intuitive Finances

How are radical authenticity and self-acceptance drivers in the growth of creativity and business? Healer, Licensed Therapist, Ritualist, Yoga Instructor Shirley Johnson joins Nicole for a conversation about how if you’re not growing and moving towards being your true self, you won’t be able to build a sustainable business and irresistible brand. They talk about how discomfort and patience are key to growth, why rough spots are transformational, what to do if you feel like there’s something bigger for you and more.

150: Radical Authenticity in Your Life & Creative Business

What sets doers apart from dreamers? How do you know if you should take the leap and turn your artistic passion into a business? Ilana Griffo & Katie Johnson, artists, published authors and co-owners behind Goodtype join Nicole for a conversation all about what it takes to make a living from your art. They talk about how to know if it's time to quit your job, taking calculated risks, testing the market, sacrifices they had to make and more.

59: Finding Your Ideal Customer

Download our free app to listen on your phone