42. FINFO - Speeding Time to Market and Content Effectiveness

In this episode we are talking to Troels Hansen, country manager for Sweden at Logiq. Logiq runs FINFO - the largest database for product information in the construction industry in Sweden. Today, the database contains over 1,900,000 articles from more than 400 suppliers and is steadily growing. Finfo collects, enriches, validates and distributes product information. In this way, producers are offered one, unified channel to provide their customers with information, and at the same retailers and builders can source all their data from one quality assured database.

FINFO is now replatforming to a solution built on inRiver Product Marketing Cloud (iPMC) and in this episode we are looking at the challenges within the construction industry and  the opportunities provided in the new upcoming FINFO solution.

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