122 - Fire Them Now! With Phillips Stutts

“However beautiful the strategy, you should occasionally look at the results.” - Winston Churchill I've spent a lot of time on marketing campaigns that have netted absolutely nothing.  I don't have a clear strategy going in and, in the end, don't have a clear outcome when it's done.  The same has applied when attempting a new venture as a leader.  Have you had the same? On this episode I get to talk to marketing genius, Phillip Stutts.  Okay, he doesn't call himself a genius but I do.  Phillip and I talk about his book, Fire Them Now!  It's a great conversation about what you need to be thinking about with strategy, connecting with your customers, and being in the game.  I enjoyed every moment of our conversation and I know you will too! CHEERS! More on Phillip... Phillip Stutts is a leading global authority on digital media and political marketing, and he’s your ticket to winning in this disruptive new economy. Phillip Stutts, author of Fire Them Now, is one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns and even three Presidential victories. He founded Go BIG Media in 2015 and has won more than 30 prestigious awards for their work with US Senators, Governors, and Presidential Candidates, including a Pollie Award for Best Digital/Internet Independent Expenditure Presidential Campaign and the Goldie Award for Digital Video Excellence in a Presidential Campaign. Now, he’s revealing behind-the-scenes secrets and strategies from the ultimate startup success story: a political campaign, but the backdrop to writing his book is his incurable esophagus disease which is causing him to really speak his mind about everything. In his new book, Fire Them Now: The 7 Lies Digital Marketers Sell and the Truth About Political Strategies That Will Help Businesses Win, Stutts divulges the key ingredients of any successful campaign to transform the corporate mindset.