Fitch, Please

In this deep dive, Kate examines the history, controversy, nostalgia, turnaround, inappropriate t-shirts, catalogs, and employee policies of iconic retailer Abercrombie & Fitch through the lens of the comeback it's making now. Part-research, part-personal anecdote, part-crowdsourced, this analysis takes both a serious and lighthearted approach to analyzing the influence of a brand that is both nostalgic and historically problematic. Enjoy!

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WORKS CITED

https://fusion.tv/story/32813/a-decade-of-tastelessness-finally-grounds-abercrombie-fitch-into-irrelevance/amp/

https://web.archive.org/web/20210326015634/https://www.latimes.com/archives/la-xpm-2001-jun-29-cl-16389-story.html

https://www.newyorker.com/magazine/2001/03/05/feeling-minnesota

https://www.businessinsider.com/abercrombie-fitch-crazy-history-2011-4#the-retailer-hit-some-road-bumps-along-the-way-3

https://www.businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch

https://www.tampabay.com/archive/2001/09/10/a-brand-to-fit-all-ages/

http://news.bbc.co.uk/2/hi/asia-pacific/1938914.stmv

https://www.complex.com/style/2013/05/controversy-fitch-a-history-of-abercrombies-most-flagrant-fuck-ups/girlcott

https://www.glamour.com/story/abercombie-to-ditch-sexualized

https://www.randyhortoncreative.com/abercrombie

https://www.latimes.com/archives/la-xpm-2002-may-23-na-thong23-story.html

https://money.cnn.com/2003/12/02/news/companies/abercrombie_catalog/index.htm

https://echoapollo.com/companies/134?form_type=10-K

https://web.archive.org/web/20100331165338/https://www.nytimes.com/1999/08/06/business/the-media-business-advertising-abercrombie-fitch-extends-a-print-campaign-to-tv.html

https://www.nytimes.com/2002/05/03/business/media-business-advertising-come-hither-abercrombie-fitch-invites-other.html

https://www.cosmopolitan.com/style-beauty/fashion/news/a5981/abercrombie-douchey-tshirts/

https://www.naacpldf.org/case-issue/abercrombie-fitch-employment-discrimination/