We all know content is king, and Indian entrepreneurs are taking the podcast world by storm. But why? Are these shows just a branding and marketing exercise disguised as content for their hosts and guests?
Apoorva Mittal gets into the details with Ankur Warikoo, Entrepreneur and Content Creator, and Shantanu Deshpande, Founder of Bombay Shaving Company & Host of The Barber Shop Podcast. Tune in to the latest episode of The Morning Brief podcast!
If you like this episode from Apoorva, check out her other interesting episodes on Copy vs Copyright: Whose Content Is It Anyway, Why hemp is hot but still not happening, Vile & Viral: Growing Toxic Work Culture and much more! 
You can follow our host Apoorva Mittal on her social media: Twitter & Linkedin
Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. 
Credits: CRED, SparX by Mukesh Bansal, Nikhil Kamath, Food Matters Group, Zomato See omnystudio.com/listener for privacy information.

Founders, Talkers: The Rise of Entrepreneur Podcasts

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

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Remember the sensation that was India's Most Wanted with Suhaib Ilyasi in the late 90s and early 2000s? Or maybe CID was your go-to for crime and comedy? Today, true crime has exploded onto streaming platforms, becoming one of the hottest genres. In this episode of The Morning Brief podcast, we dive deep into its deliciously murky world, exploring why it’s the flavour of every season. Also, the rise of true crime on OTT platforms, its production value, and the gripping stories that have us hooked. Join Dia Rekhi in a conversation with Aryaan Misra and Aishwarya Singh, Hosts of Desi Crime Podcast, Tom Wright, Co-Founder, Project Brazen, and Christo Tomy, Director of Curry and Cyanide: The Jolly Joseph Case. Tune in!
If you like this episode from Dia Rekhi, check out her other interesting episodes on Weaving Woes: Why are Tiruppur’s Textile Mills Shutting Down?, Unpacking Wipro’s Woes: Can the IT Giant Bounce Back?, Chip Country: How Tata Group Is Powering India’s $1 trillion Electronic Dream, and more!
Connect with our host Dia Rekhi on her social media: Twitter & Linkedin
Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.
Credits: 90s Time Travels, Ringtones Hub, The Unusual Chanel, Netflix 1, Netflix 2, Netflix 3, Netflix 4, Netflix India 1, Netflix India 2, Netflix 5, Humans of Cinema, KTLA 5 See omnystudio.com/listener for privacy information.

Murder, Mayhem, Money: Why “True Crime” Sells

The skincare landscape in India has been significantly reshaped since the pandemic. Terms like serums, active ingredients, double cleansing, guasha tools, glass skin, and the Korean clear skin regime have become household names among skincare enthusiasts. A new phenomenon, ‘Sephora Kids’ is now making waves in the US, where preteens and early teens are increasingly using anti-aging products. This trend appears to be making its way to India, raising questions about its implications for the Indian skincare market and the young consumers embracing these practices. Host Shabori Das dives deep into this emerging trend with Denish Shah, Marketing Professor at Georgia State University, Atlanta, Dr. Chytra Anand, CEO of Kosmoderma, and Shankar Prasad, CEO and Founder of Plum Goodness. Tune in to this insightful episode of The Morning Brief for an in-depth analysis of the skincare revolution among Gen Alpha in India!
Check out other interesting episodes like Quick Commerce vs E-Commerce - The Need for Speed in Retail, Decoding Doom Spending and Loud Budgeting, The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, The Karobar of a Bar and more!
You can follow our host Shabori Das on his social media: Twitter & Linkedin
Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts. See omnystudio.com/listener for privacy information.

Sephora Kids: Why Are Children Buying Anti-Ageing Creams

Prime Minister Narendra Modi and Arvind Kejriwal exchange sharp accusations as the battle intensifies in the last leg of the 18th Lok Sabha Elections. In this episode of Polls On My Pod, we explore the unique electoral landscapes of Punjab and West Bengal, where local issues and state policies shape voter sentiment. From the farmer protests in Punjab affecting BJP’s prospects to Mamata Banerjee’s dynamic campaign in Bengal, we analyse the key factors at play. Join host Nidhi Sharma as she reports from the ground, offering insights into the complex political dynamics and the voices of the electorate. Tune in to The Morning Brief podcast as she speaks to ET’s Jayatri Nag, along with two farmers!

Credits: Narendra Modi, Aam Aadmi Party, The Indian Express

Check out the other interesting episodes like Polls On My Pod: Saturation States of Rajasthan & MP, Polls On My Pod: Muted Manipur & The Tamil Nadu Triangle, Arvind Kejriwal’s Arrest: An Opposition Shaken or Stirred?, Alliance Arithmetic: Decoding the Political Jigsaw of Lok Sabha Elections 2024, and more!

You can follow our host Nidhi Sharma on her social media: Twitter & Linkedin

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts. See omnystudio.com/listener for privacy information.

Polls On My Pod: The Adversaries In Punjab And Bengal

A small revolution has taken place in Jammu and Kashmir! Record numbers of people, from first-time voters to those who have boycotted elections for decades, came out to vote for a new government. Even Kashmiri migrants returned home to participate. In this election special series ‘Polls On My Pod’, we explore the implications of these elections, the highest turnout in 35 years for the Anantnag-Rajouri constituency, and the significant changes since the revocation of Article 370 in 2019. Listen to host Anirban Chowdhury in conversation with Anubhuti Vishnoi, Senior Editor at ET, Rahul Tripathi, Editor (Internal Security), ET, and Hakeem Irfan, Journalist, ET (Jammu and Kashmir). Tune in to the latest episode of The Morning Brief podcast!

Check out the other interesting episodes like Polls On My Pod: Saturation States of Rajasthan & MP, Polls On My Pod: Muted Manipur & The Tamil Nadu Triangle, Arvind Kejriwal’s Arrest: An Opposition Shaken or Stirred?, Alliance Arithmetic: Decoding the Political Jigsaw of Lok Sabha Elections 2024, and more!

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts. See omnystudio.com/listener for privacy information.

Polls On My Pod: Kashmir Finally Speaks Up!

The ripple effect of the Russia-Ukraine conflict has stretched far beyond its epicenter, reaching as far as Tiruppur, Tamil Nadu -- India’s knitwear capital. Tiruppur, often dubbed ‘Dollar Town,’ is renowned for contributing over 50% to India’s knitwear exports. However, the city now faces a crisis. Rising energy costs, inflation, reduced Western consumption, and local challenges like insufficient government support and high yarn prices have taken a toll. Factories are closing, jobs are vanishing, and the city's once-bustling industry is grinding to a halt. Is this solely a Tiruppur issue or a broader industry problem? Can India achieve its ambitious $100 billion textile export target by 2030? Why is India’s textile industry losing to competitors like Bangladesh? Tune in to The Morning Brief podcast with host Dia Rekhi, M P Muthurathinam, President of Tiruppur Exporters and Manufacturer Association, Raja M Shanmugham, President of Tiruppur Exporters Association, and Neelesh Hundekari,  Partner in Consumer & Retail Practice at Kearney. Tune in!
If you like this episode from Dia Rekhi, check out her other interesting episodes on Unpacking Wipro’s Woes: Can the IT Giant Bounce Back?, Chip Country: How Tata Group Is Powering India’s $1 trillion Electronic Dream, AI in Music: Whose Voice Is It Anyway?, Google vs Apps: The 3-Year Long Fight Just Heated Up!, Apple Takes The Bite Out of The DMA, and more!
 
Connect with our host Dia Rekhi on her social media: Twitter & Linkedin
Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.
Credits: Guardian News
 See omnystudio.com/listener for privacy information.

Founders, Talkers: The Rise of Entrepreneur Podcasts

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