How I Work

Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics

08.24.2022 - By Amantha ImberPlay

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Four Pillars Gin co-founder and Brand Director Matt Jones believes aesthetics is a seriously undervalued component of branding, and he wants to change that. He shares how he fosters both discipline and creativity in his team in order to best support the gin-crafting efforts of the company at large.

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