The importance of selecting the right leads to generate, and targeting a specific market. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll Discover from Dean and Joe in this episode:  Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now Selecting and converting the RIGHT leads Selecting vs. Being Selected Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back) How Proctor and Gamble targets and segments their market Narrowing and getting specific on a target audience and getting repeat business The definition of marketing and what to do to be more effective at it  Invitation to the upcoming I Love Marketing Meetup   

From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish - I Love Marketing Episode #454

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning.  This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more.  Joe and Dean also discuss psychology, books, people and productivity.

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Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode:  The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying  the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms 

From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish - I Love Marketing Episode #463

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Draye Redfern in this episode:  How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what you should do going forward How your marketing needs to change during a recession to attract and convert prospects Draye shows you how to mitigate the downside and optimize the upside during a recession" 

How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love Marketing Episode #462

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:  3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more with visual models and unique communications What people are REALLY buying from you (PLUS: Three things they WANT most) Simon talks about how he communicates complex ideas simply and effectively The consequences of a product or service that doesn't work (and how to fix it) Why context is key when it comes to sales conversations and getting results What the #1 responsibility and focus of any successful business ought to be The limitations (and possibilities) to build human relationships with AI Taking any sales conversation from shallow to deep with the “Iceberg Model.” Genius-Level strategies for marketing, selling, and framing almost anything 

Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:  How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success Why there's no relationship between "being good" and getting paid (and what to do about this) Secrets of education-based marketing, relationship marketing, and direct response marketing Why any problem in the world can be solved with the right sales letter (and how to write it) How "bad news" in the world could be the best piece of "good news" for your business and life Discover the #1 reason people buy from you and attract more Customers to your business The Million Dollar Racehorse: How to best take care of yourself so you win more often How to create valuable marketing that helps prospects make an informed buying decision Increase your productivity, leverage your capabilities, and 10x your achievements How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!) A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation The power of guarantees, building trust, positioning, and focusing on "What's In It For Them" Two keys to identifying what people want, aligning with prospects, and selling more services The 9 principles of Genius Networking that can help you get what you want in life and business How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people 

Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Ron in this episode:  The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time Ron shares one of the most important things we tend to skip over in relationships and in business How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit What Ron learned about grocery stores after working with famous actors and producers in Hollywood Secrets to effective positioning, offers, marketing, infomercials, commercials and much more One exercise to help you get to know someone even better than they know themselves How to quickly discover other people’s value system and what makes them tick 

From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish - I Love Marketing Episode #454

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