Today Greg is joined by Brent Beshore of Permanent Equity. In this episode, you'll learn why you don't need a Finance degree to generate wealth as an investor.  ►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com Brent Beshore: 
https://www.permanentequity.com
https://twitter.com/BrentBeshore 
SHOW NOTES:
0:00 - Intro
1:07 - An argument for Annual Letters
4:10 - Permanent Equity 101
12:22 - Applying the Kaizen Approach 
18:25 - How Brent values a business
25:58 - When should a founder sell?
29:06 - Advice for first-time investors
34:23 - How to be a better capital allocator


Generating Wealth by Doing Micro Private Equity with Brent Beshore

This is the startup ideas podcast. Hosted by Greg Isenberg (CEO Late Checkout, ex-advisor of Reddit, TikTok etc).



Business

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Entrepreneurship

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I can't believe he shared these $1M+/year startup ideas

Join us for a jam session where I break down several startup ideas from the SIP community. I’ll share my insights on why these ideas are promising or problematic, and reveal the frameworks and strategies I’d use to grow these businesses. In this episode, we explore diverse opportunities, including affiliate websites, loyalty programs, DTC brands, and more. Discover the evaluation techniques and growth strategies that can help you build your next successful startup. Whether you're aiming to launch your first million-dollar business or are interested in entrepreneurial tactics, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a thriving startup! 

Startup ideas brainstorm (steal this $100k/month idea)

Join us for an engaging conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart;, as we explore a variety of startup ideas and opportunities centered around the powerful emotion of nostalgia. In this episode, we dive into the world of video games, collectibles, art, and more. Discover why nostalgia is such a potent tool for entrepreneurs and how you can leverage it to bootstrap successful businesses. We also discuss Palmer Luckey’s innovative company, Modretro, and why its product is a game-changer. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 

Nostalgia hacking: my favorite money-making hack of 2024

Join us for an engaging conversation with Matty Mo, “The Most Famous Artist" and founder of Art City, as we explore a variety of startup ideas and opportunities centered around art and virality. In this episode, we dive into mural agencies, art rentals, influencer product partnerships, and even glamping sites. Matty shares his proven framework for creating businesses with inherent viral loops, a powerful method to reduce customer acquisition costs. We also discuss the power of memes, user-generated content, and how entrepreneurs can leverage art to build successful companies and lead more fulfilling lives. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 

"The Most Famous Artist" gives away 4 of his best $1M+/year idea

Join us for the inaugural Tiny Team Awards with Jonathan Courtney, Co-Founder and CEO of AJ&Smart;, as we celebrate tiny teams who have built amazing businesses. In this episode, we explore how these small teams have created products with outsized impact. Learn the tactics and frameworks these teams used to build impactful and worthwhile products. Discover insights from various industries, including consumer goods, software, and media. This episode is packed with actionable advice and inspiration for entrepreneurs and product builders. Don't miss out on these valuable lessons from successful small teams! 

Generating Wealth by Doing Micro Private Equity with Brent Beshore

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