Get Started w/ Jobs-To-Be-Done, Featuring Mike Belsito - Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference

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On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast!

Here's what we discussed:

Mike has been involved with early-stage startups since 2005

Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference

Mike is the co-host of Rocketship.fm podcast. Check it out!

And he also teaches as an Adjunct Professor

What Jobs Theory is and Jobs-to-be-Done

Why customers don't buy our products, they're hiring our products to solve a problem

The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta

Baby steps you can take in your jobs-to-be-done journey

The pushes and pulls of the "struggling moment"

How anxiety and inertia plays a big role in hiring your product for their job

Why Empathy drives the Jobs-to-be-done framework

Check our the resource Mike mentioned below:

The Wired Group for JTBD Training and Resources

Shape Up Book by Basecamp (free digitally or paperback option)

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