Getty Images CEO Craig Peters has a plan to defend photography from AI

Last week, when I was co-hosting the Code Conference, I got to talk with Getty Images CEO Craig Peters. The generative AI boom is a direct threat to Getty in many ways. For example, the company is suing Stability AI for training the Stable Diffusion model on Getty content — sometimes clearly including AI-generated copies of the Getty watermark — without permission.

Getty's answer? Its own proprietary, in-house AI tool, trained — with permission — on its own content, using a model where the original creators can get paid. Getty's put some pretty strict guardrails around it for now, but, as even Craig told us, there's still a lot of work to do.

Links: 

https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright

https://www.theverge.com/2023/2/6/23587393/ai-art-copyright-lawsuit-getty-images-stable-diffusion

https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch

https://www.theverge.com/23900198/microsoft-kevin-scott-ai-art-bing-google-nvidia-decoder-interview

https://arstechnica.com/tech-policy/2020/06/section-230-the-internet-law-politicians-love-to-hate-explained/

https://www.npr.org/2023/05/18/1176881182/supreme-court-sides-against-andy-warhol-foundation-in-copyright-infringement-cas

https://www.theverge.com/2023/7/26/23808184/big-ai-really-wants-to-convince-us-that-theyre-cautious

https://journal.everypixel.com/ai-image-statistics

https://www.npr.org/2023/05/22/1177590231/fake-viral-images-of-an-explosion-at-the-pentagon-were-probably-created-by-ai

Transcript: https://www.theverge.com/e/23667741

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Today’s episode was produced by Kate Cox and Nick Statt and was edited by Amanda Rose Smith.

The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Producer is Eleanor Donovan.  

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