316: GREATEST HITS: Zero to Launch: The Scaling Series, Part 1

I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisitions. In this Greatest Hits episode we're talking about scaling a brand and what it takes.  This is the first episode in our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures. In this “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales. If you enjoy this episode be sure to go back and check out the other core episodes in our Scaling Series that will give you value whether you're at the beginning, already making 7-figures, or somewhere in the middle. Enjoy! Episode Highlights 5:04 Why we decided to do a scaling series. 9:12 The most important thing when you’re just starting out? Feedback. 10:29 Knowing what your community looks like is critical for scaling. 13:45 Once you know your community, identify their buying power and your market potential. 15:43 A zero to launch case study. 18:21 Common missteps at this stage. 19:45 Creating a “talk trigger” product. Links And Resources Launch To Traction: The Scaling Series, Part 2 Traction to Scaling: The Scaling Series, Part 3 Growth Mode: The Scaling Series, Part 4 Case Studies: The Scaling Series, Part 5 The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes