018: Guerilla Marketing like a Green Beret

SF Roots and what Guerilla Warfare means to us in a way that relates back to GORUCK. It’s the foundation and fundamentals, the tactics may change—but the framework stays the same.

Key Points:

• Blayne talks about starting a Soap business.

• When you’re starting up a company, you have to be giving away something of real value. 

• Don’t shame people, when you want to convert them to your cause.

• Whether that’s rucking, CrossFit, etc.

• Sneak peak of the first approved sample of