198: Hardware Success on Walmart Marketplace

Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will impart invaluable insights tailored for inventors, startups, and small manufacturers. He will elucidate the nuances of the Walmart.com Marketplace, guide you through the product listing process, and illuminate best practices for effectively launching and expanding your hardware product in this competitive space.

Here are the key takeaways from the episode:

Walmart online differs from Walmart Retail Stores.

Not all products on the website are available in physical stores.

Online sales can demonstrate a product's value effectively.

Many Walmart online products catch the attention of retail store buyers.

Walmart is aggressively expanding into the e-commerce sector.

Walmart possesses a vast infrastructure.

There's a substantial opportunity for brands to join Walmart, especially as it's still in its early stages.

Getting a new product on Walmart.com is now surprisingly straightforward.

Previously, it was challenging to access the platform, but it's now more friendly to emerging product brands.

It takes less than a week to list your product on the Walmart marketplace.

Avoid simply mirroring listings from other marketplaces; tailor your approach to Walmart's platform.

How Walmart presents and promotes your product is crucial.

Different online marketplaces have varying sales metrics for the same consumer products.

Maintain control over your product brand on Walmart.

Walmart Fulfillment Services is akin to Amazon Prime Fulfillment.

Transfer reviews from Shopify, if available, to your Walmart listing.

Advertising is essential for brand scaling, especially after garnering positive reviews.

Carefully design and engineer titles, keywords, descriptions, and bullets to match buyer intent.

Experiment with software to find the most effective keywords for traffic and conversions.

Utilize Pay Per Click ads and the DSP Programmatic Platform in both on and off-platform advertising on Walmart.com.

Will Haire Links:

LinkedIn

BellaVix

The Product Startup Podcast Links:

https://www.ProductStartup.com/

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Mako Design Links:

https://www.makodesign.com/

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Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.