47% have purchased from their mobile phone

Mobile Commerce Minute Episode #482

According to a new PWC study, almost half of us have made a purchase from our phones – that is up from 30% just 2 short years ago. The study examines how often we buy from our phones and what we actually do with them during the purchase process. Chuck summarizes the key finding in under 2 minutes here. Plus, we discuss what to do about the #1 concern from consumers about using their phones to purchase product.

With Rob Woodbridge and Chuck Martin