Having Michael Jordan as a Stakeholder, Designing for Different Brands and Creating Iconic Products: An Interview with Michael DiTullo Ep 113

On #wayofproduct this week, we're thrilled to feature Michael DiTullo, a visionary designer whose journey has taken him from iconic brands like Nike and Jordan to the forefront of industrial design across diverse industries. Michael brings a wealth of experience and a unique perspective on creating products that resonate deeply with consumers.

Here's what we're getting into:

⭐ Michael's philosophy on design as a brand exercise and his approach to creating iconic, beloved products.

⭐ Insights from his time working with Michael Jordan and how those experiences shaped his approach to design and collaboration.

⭐ The importance of understanding your brand's identity and audience to create relevant and resonant products.

⭐ Michael's journey from major brands to an independent consultant, and the lessons he's learned about effective collaboration and respecting a brand's purpose.

⭐ The power of storytelling in design and how understanding narratives can drive better product development.

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