So many multimillionaire brands have a powerful hook that describes what they do. And every business owner better have his "elevator pitch" down to a sentence or two when it's time to describe what the business is.   This is where Heinz has been getting stuck as he is building his own brand to serve people are want to limit their technology use.   Ryan steps in on this call in The One Percent group to give him clarity on his messaging so he can move forward, and start getting sales.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Timestamps   (0:00) - Ryan Episode Introduction    (1:30) - Call With Heinz Begins    (2:00) - Getting Feedback On "The Who" To Sell To    (3:15) - Deciding On The Primary Product Users    (5:30) - How To Message In Advertisements    (7:00) - Double Down On Ads That Work    (7:30) - Ryan's Thoughts On Logo And Design    (8:30) - Ryan Outro

Heinz Asks, “How Can I Give My Brand A Strong Hook?”

The Road to $1 Million is a podcast on the Capitalism.com network that features entrepreneurs on their way to building a 7-figure business. 

They are instructed to bring their challenges, opportunities, and their ultimate vision to the show in order to get help making it happen faster. 

The host, Ryan Daniel Moran, has a keen eye for sensing what the entrepreneur truly wants and identifying what the next logical step is in the process to get there.

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Ryan selected this coaching call from The One Percent to share on the podcast for a very specific reason. Cindy has been in business for 14 years but that whole time she was selling directly to businesses - she is just now getting started in the direct to consumer eCommerce world!   So of course she wonders, "is it too late now to change the whole business model?"  How can she pivot from B2B sales to selling directly on Amazon and Shopify?   After finding Ryan's book, 12 Months To $1 Million, she decided it was time to transition her business that has been making great products that help dogs stay healthy and heartstrong to the front facing world of social media, list building, and connecting more directly with her customers.   In this podcast Ryan coaches her to see that she is sitting on a potential multimillion dollar business if she follows the brand building playbook and her timing could actually be perfect in this still booming sector!   Want to join us at The Capitalism Conference at Austin, TX on April 2024?    Get on the waitlist today at:   https://Capitalism.com/CapCon  To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million

Cindy Asks, “Is It Too Late To Get Into eCommerce?”

After some early sales momentum Austin he wonders how he can maintain this kind of growth in his brand.   His pistol holster company is off to a good start but now he is wondering if it is time to hire an ad agency and where he should put his focus to make the most sales - YouTube Shorts, Instagram, Facebook?   On this call in The One Percent Ryan & Greg both coach Austin into doubling down on what is already working and stress the importance of the depth of connections with his small audience, instead of aiming for the biggest the numbers.   With his higher price point and average checkout price he won't even have to generate as many sales per day to start moving towards a million dollar business, but Austin will have to go all in on creating captivating content and engaging with his audience.   Check out Austin's business Houdini Holsters at: https://www.instagram.com/houdini_holsters/    Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:   https://Capitalism.com/CapCon  To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million

Austin Asks, "How Should I Use Social Media To Hit 25 Sales Per Day?"

Kianna has been going viral on TikTok and now as a new member of The One Percent going through "The Grind" she wonders, how do I turn all of this content into a real brand?   With Bradley & Chelsey joining Ryan on the call from Maple + Lark (a Capitalism.com community $100k/mo success story) they share some advice as the owners of brand that was also building an audience before they actually had any products to offer.   In this case, the fastest way for her to grow her audience may actually be having 1 link that builds an email list and offering her first physical product as fast as possible, if she can dial in her ideal customer and initial line of products.   Several of her videos have had over 1 million views... but can she turn enough of these viewers into buyers to build a million dollar business?   Want to join us at The Capitalism Conference at Austin, TX on April 2024?   Get on the waitlist today at:   https://Capitalism.com/CapCon    To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million

Kianna Asks, “How Can I Turn My Content Into A Million Dollar Brand?”

Tanicia is a mom building a brand for other women like herself who are into essential oils and wellness products. After joining The One Percent and going through The Grind Sprint she has now taken her first 11 sales!!   She almost didn't want to share this number on The One Percent call with Ryan because she thought this number sounded too low to be proud of, but Ryan reassures her that she is now on her way to having systems that will bring her in continued sales if she continues to do the work.   So how does she keep growing after this initial launch? How can she make sales without being too salesy? What kind of content should she make to engage with her audience? Ryan answers all these questions and more during this coaching session.   To join us at the next CapCon visit: http://www.Capitalism.com/CapCon  To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million  

Tanicia Asks, “I’ve Made 10 Sales, Now How Do I Make 1,000 More?”

Luis is launching a brand for men who want to start a family and prioritize their health and wellbeing but he feels stuck wondering how to build an email list before his big launch.   With Bradley & Chelsey also on The One Percent from Maple + Lark (a Capitalism community $100k/mo success story) they share some advice from what they've learned around creating a successful pre-launch with a small audience.   Ryan recommends giving away a fitness program guide for free and documenting his own personal journey and the entrepreneurship journey of bringing physical products to the world.   The key to building his email list and audience will be transparency, authenticity, a bit of vulnerability, and creating some unique value for his niche - if he can do that he will have a growing list ready to buy whatever he has to offer!   To join us at the next CapCon visit:   http://www.Capitalism.com/CapCon   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million    Timestamps:   (0:06) - Episode Intro   (1:30) - Call With Luis Begins    (2:30) - Luis Explains His Brand    (3:10) - Feeling Overwhelm With Launching    (3:30) - Brad & Chelsey Weigh In  Pre Launch Strategy   (5:10) - Creating Leverage With Investors And Manufacturing   (6:15) - How To Build An Audience    (9:30) - Creating Content That Builds Email Leads  

Heinz Asks, “How Can I Give My Brand A Strong Hook?”

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