The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

How Adidas uses NFC to sell more shoes


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Mobile Commerce Minute Episode #490
How can NFC help sell Adidas shoes? At an OMMA conference at SXSW Jon Werner of Adidas explained the use of NFC embedded inside of their shoes and how it helps consumers find useful information before, during and after the sale. Chuck highlights the key points from his presentation here.
With Rob Woodbridge and Chuck Martin








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The Mobile Commerce Minute with Rob Woodbridge and Chuck MartinBy Rob Woodbridge