Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products.  In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more.

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How athletes inform new running products

The Runner's World podcast is your weekly dose of all things running, here to inform and entertain with unique interviews, news, advice, in-depth discussion and much, much more. Hosted on Acast. See acast.com/privacy for more information.

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With marathon season drawing to a close, many runners will be battling with the post-race blues. What to focus on now that your big race has finished? This week, RW staffers look at some of the best ways to pick smart goals that will give you a new sense of purpose. 
Co-host Ben Hobson mentions a study on detraining, which can be accessed at this link. Hosted on Acast. See acast.com/privacy for more information.

How to cure the post-race blues

We have Dr Martin Turner from Manchester Met University on the podcast this week, explaining all when it comes to visualising success at the marathon and how embracing the hardship is an essential part of the process.  We also hear from some bloke called Eliud Kipchoge.  Hosted on Acast. See acast.com/privacy for more information.

Mastering the mind games of the marathon

Marathon season is officially upon us. But amid all the fun and excitement, it's easy to become stressed about what lies ahead. So listen to  running coach and serial marathoner Laura Fountain talk about the practical steps you can take to make race week – and the race itself – a real success.
For more coaching advice from Laura, sign up to her weekly newsletter on substack: lazygirlrunning.substack.com/subscribe 
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How to run your perfect marathon

On this episode, we speak with three people who are running the London Marathon for Samaritans.
Listen to Tamsin, Andy and Saskia talk about running, recovery and how talking helps to lighten the emotional load we all carry round. All three are raising money for Samaritans and their fundraising links are below:
Andy: Samaritans: Carrying my 24.7kg bag of worries for the 2024 TCS London Marathon (enthuse.com) Tamsin: Samaritans: 2024 TCS London Marathon for Samaritans (enthuse.com) Saskia: Samaritans: Sassie’s Marathon Fundraiser for Samaritans (enthuse.com)
If you've been affected by any of the issues discussed on this week's episode, Samaritans training listening volunteers are available 24/7, 365 days a year. Calls are confidential and free of charge. Just call 116 123.  Hosted on Acast. See acast.com/privacy for more information.

How running gives us hope

A regular writer for RW, David Smyth joins Rick and Ben to talk about the rise of the unsanctioned race, the role these events play in attracting runners to racing, how they have risen in prominence in recent years and everything else about this 'underground' world of running.  We also talk about joggling. That's very different.  Hosted on Acast. See acast.com/privacy for more information.

How athletes inform new running products

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