This week we're getting a masterclass in entrepreneurship with Ehime Eigbe, Founder & CEO of Sweetkiwi, an extremely sought after frozen yogurt brand. Inspired to make a healthy dessert for herself after a uterine fibroid diagnosis, Ehime has grown Sweetkiwi to be West Africa’s biggest frozen yogurt brand. In this episode, Ehime shares:    How she’s gotten her products into Walmart and Whole Foods    How she paused her entrepreneurship journey and went back to her full time job before restarting her journey again   Why her “I'm global but think local” attitude has helped her successfully builds her teams   A step-by-step breakdown of her manufacturing process and what it’s taken to perfect it, and so much more!   Check out episode 340 and others on  Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode   Sweetkiwi’s Website: https://www.sweetkiwi.com/   Sweetkiwi’s Instagram: https://www.instagram.com/sweetkiwiusa/    Sweetkiwi Yogurt’s Instagram: https://www.instagram.com/sweetkiwiyogurt/    Black Girl Ventures: https://www.blackgirlventures.org/   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info   Sweetkiwi’s Instagram: https://www.instagram.com/sweetkiwiusa/    Ehime’s Instagram: https://www.instagram.com/theehime/   Hosted on Acast. See acast.com/privacy for more information.

340: How Ehime Eigbe Created West Africa’s Biggest Frozen Yogurt Brand

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are.  Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

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This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
 Highlights Include: 00:00 Intro 02:38 Navigating corporate America  11:30 Pitching to Sugarfina 14:32 Launching Boss Women Media 16:52 Monetizing the business & impactful collaboration 27:43 Staying nimble and pivoting at the right time 34:02 Navigating a challenging pregnancy  38:10 Creating a brand for Black and Brown girls 48:18 The power of a strong team 54:00 Tips for entrepreneurs 
Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeBoss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/  Hosted on Acast. See acast.com/privacy for more information.

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.
In this episode I’m sharing: How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!
 Highlights include: 00:00 Intro 03:58 Let go of expectations and have confidence to start 06:58 Envision your ideal audience  09:00 How to batch content  12:11 Create your on-camera uniform 16:05 Best tools to make content 
Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeFree Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Favorite Ring Light: https://a.co/d/c5u9zFP Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

403: How To Make Content For Your Business In Less Than 1 Hour A Week

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.
In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.
In this episode she shares:How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands  How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens
 Highlights include: 00:00 Intro 02:30 Building a photography portfolio  08:49 Discovering the world of upholstery  11:43 Researching and fine-tuning the craft 13:14 Landing contracts with huge brands 19:48 Navigating negotiations for maximum profit 25:34 Building a pay structure  31:07 Being featured on HBO’s Insecure  41:58 Tips for entrepreneurs 
Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeNicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/   The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder  Hosted on Acast. See acast.com/privacy for more information.

402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​ 
Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands
 Highlights Include:  00:00 Intro 04:19 Gathering expertise in fragrance 09:50 Challenges in corporate America 13:46 Small-scale beginnings 22:46 Self-financing her side hustle  28:03 The unique customer experience  35:26 Revenue streams 39:18 Target audience and marketing  51:13 Tips for entrepreneurs 
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Shopify Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episodeKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/  Hosted on Acast. See acast.com/privacy for more information.

401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

This week in the guest chair we have Germanee Gerald, founder of GG&Co; Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 
In this episode she shares:How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business 
 Highlights include: 00:00 Introduction 4:08 From biochem to fashion 6:22 The world of corporate fashion  11:35 Transitioning into personal styling 17:49 Strategizing finances to go full time  22:36 Nomad life and gigs to meet ends meet 29:14 Working with a celebrity stylist 36:58 Launching GG Styling Firm 39:53 Maximizing cash flow 42:34 Tips for entrepreneurs Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episodeGermanee’s Website: https://germaneeg.com/gg-co/ Germanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoGermanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/  Hosted on Acast. See acast.com/privacy for more information.

340: How Ehime Eigbe Created West Africa’s Biggest Frozen Yogurt Brand

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