World Economic Forum

How experts can speak clearly without jargon. An epidemiologist turned comms expert explains

06.15.2023 - By World Economic ForumPlay

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Speaking to the media during COVID drove home to epidemiologist Prativa Baral the need for clear science communication training so experts can build trust with the public and be understood. Her experience led her to found Let Science Connect, a social enterprise that trains scientists and technical experts how to speak without jargon and connect more effectively with audiences. She shares the frameworks and tips that can help anyone get their message heard. 

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