Founder Andrew Benin shares how olive oil company Graza made a sizzle—and a drizzle—in the cooking world, thanks to its fun branding and affordability.

How Friendly Branding Set Graza Olive Oil Apart

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

Road to Retail, A Shopify Miniseries

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.

The Content Strategy You Need To Reach Millions of Engagements

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

Unlock Brand Growth With a Community Event Strategy

Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

The PR Playbook from DTC Companies' Favorite Agency

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

How Friendly Branding Set Graza Olive Oil Apart

Download our free app to listen on your phone