For today's episode, i sat down with Dinesh Rajasekharan, Director of Product at Salesforce. Dinesh shared how he develops personas, performs validation with customers, and prioritizes around his primary personas.
Here's what we've discussed:

 The first law of product management
 How to expand your view of who your customer is and the range of personas you serve
  Why personas are even more critical in highly technical products
  How to prioritize the personas you build for 
  What core aspects of product management that don't change, regardless of your product or industry
  How to prioritize your core focus as a product team and as an organization as a whole
  Why UX matters, even in more technical products, but why it's approached differently
  How UX goes beyond the UI, especially in more technical products
  The two key checkpoints for customer validation
  Why you should start with user feedback before architectural decisions are made


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How Salesforce develops personas and does customer validation w/ Dinesh Rajasekharan - Director of Product @ Salesforce

Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.

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This is a crazy and turbulent time in Tech. Companies are hitting financial hard times or restructuring as the economy is forcing extreme prioritization of resources. If you find yourself on the unfortunate end of these layoffs, I have someone on the show who has been through several and helped several others through this process. Don't miss the great advice on this week's episode of Lessons in Product Management! 

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Navigating Layoffs - Advice from a Director of Product

Dan Balcauski is a pricing expert and dropped by the pod to share key insights, hot takes, and practical advice for product teams and leaders to help unpack the pricing process, key variables, and mistakes to avoid. 


Show notes:
0:00-0:30 - Episode Intro
0:30-1:55 - Dan’s Intro/Background
1:55-4:55 - From Engineer to Pricing Guru
4:55-6:42 - Biggest Pricing Pitfall
6:42-19:00 - Segmentation Myths and Realities
19:00-21:00 - defining value (3 Types)
21:00-26:35 - The Value Cascade
26:35-36:45 - How customers shape pricing
36:45-43:00 - Willingness to pay (WTP) (40:12)
43:00-47:30 - Pricing in B2B
47:30-56:50 -  Freemium Good or Bad?
56:50-57:48 - Contact Dan
57:48-58:02 - Outro

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Pricing - What You Wish You Knew - with Dan Balcauski

There are great frameworks for prioritizing features, but what if prioritizing features isn't the right approach? We dig into why opportunity costs are the most underrated variables in prioritizing Product decisions.
If you're looking to get into product management, come join us at Path2Product to gain the hands-on PM experience you need to land your first product role. 


0:00-4:20 - Episode Intro
4:20-6:54 Opportunity Cost in Action
6:54-8:50 - Economics in Product Management?
8:50-17:52 - NFL Draft Example

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What's Missing In Prioritization Frameworks?

This week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the success of your launches. 
0:00-0:32 - Podcast intro
0:32-2:30 - Derek’s Intro
2:30-4:15 - Who is Ignition for?
4:15-4:40 - Where to find Ignition
4:40-8:40 - The PM/PMM Disconnect
8:40-10:23 - Aligning PM/PMM Teams
10:23-13:10 - Overlooked aspects of product launches
13:10-18:30 - Why Run Betas in B2B?
18:30-21:20 - How to price your new product?
21:20-24:00 - The future of software for PMs and PMMs
24:00-25:00 - Podcast Outro


If you want to connect with Derek, shoot him a request on LinkedIn 
If you want to check out Ignition, go to their site
If you're looking to get into product management, get your hands dirty and gain real experience on Path2Product

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5 Key Elements of Successful Product Launches with Derek Osgood - Founder and CEO of Ignition

As you wrap up the last 30 days of your 30, 60, 90-day onboarding, it's time to start drafting strategy. In this episode I break down how to do that with a simple framework and how to shrink the timeline if you don't have 90 days to get it done in a new position. 
Here's the episode with Randal Whitmore 
Here's the link to the product strategy development course on YouTube
Join us on Path2Product if you're looking for the Product Management experience you need to land a PM job

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Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message

How Salesforce develops personas and does customer validation w/ Dinesh Rajasekharan - Director of Product @ Salesforce

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