17: How Spotify wants to make its presence felt in India’s already crowded music streaming app market

Less than 1 percent Indians pay for music streaming applications. Is the music going to stop for others with the Swedish music giant Spotify’s entry into this already crowded market?

In this episode of Tech@Work, Reema Tendulkar talks to Spotify India’s managing director Amarjit Batra on what makes the Indian music streaming market unique, the challenges ahead and the differentiating Spotify brings to the audience.

Also Watch: Only one percent of users pay for music in India, says Spotify's Amarjit Singh Batra