In this episode of the Profitable Salon Owner Podcast, Shawn and Kayla discuss the difference between success and fulfillment. Shawn shares his personal journey in the salon industry and how he found fulfillment by elevating himself and helping others do the same. He defines success as achieving goals and outlines the science behind it, while fulfillment is described as art without a specific formula. According to Shawn, the ultimate failure is being successful but not fulfilled. They discuss how fulfillment is subjective and individualized, with each person having their own definition of what fulfills them. They emphasize the importance of connecting to emotions and questioning the true source of happiness and fulfillment. Shawn suggests that the quality of emotions and the ability to contribute and grow play significant roles in achieving fulfillment. They also mention examples of people who may have material success but lack fulfillment and those with little material wealth but are fulfilled. The conversation concludes with the idea that fulfillment can be achieved without traditional success, depending on one's definition of success and its associated emotions and contributions.