How to Build a Brand With Staying Power

Moroccanoil Co-Founder Carmen Tal transformed a bad hair appointment years ago into a multi-million-dollar brand. A force in the beauty industry for 15 years, she has mastered the craft of creating an enduring brand that resonates with consumers. Today, her iconic argan oil-based products are found in major retailers such as Sephora and Nordstrom, top salons nationwide, and over 80 countries—but their journey has only just begun. Join us as Tal delves into the expansion of her brand, navigating industry trends, copycat culture, and the pivotal role of sustainability in their continued success.

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