In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients.    00:00Introduction 01:21Adapting Marketing Strategies 02:25Changing Consumer Behavior 05:22The Business of Social Media 08:04The End Goal of Social Media 09:08Prioritizing Business Growth 10:13Personal Frustrations 11:01Getting Eyes on Your Page 13:11Showing Up Every Day 13:43The Power of Before and After 15:20The Importance of Evidence 17:29Educating Clients 22:51Utilizing Social Media for Education 24:28Creating an Experience   Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise:  Insta @tampa_aesthetic_injector

How to CONSISTENTLY Get New Clients with EVER-CHANGING Social Media Platfroms

Life's MOST VALUABLE LESSONS learned from working behind the chair as a HAIRSTYLIST. 

From behind the chair to behind the microphone...I'm taking my 18 years as a hairstylist and salon owner and bringing you stories, lessons and secrets that will INSPIRE, MOTIVATE and GUIDE YOU to create your own kind of beautiful in life. 

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In this epsiode, I discuss the importance of focusing on nine impact zones to positively impact your business as a hair stylist or salon owner. I emphasize the significance of elevating your skill set and technique, as it is the most important impact zone because it's what people are paying you for. By continuously practicing and mastering your craft, you can brand and market yourself effectively, attract referrals, and set boundaries for your schedule. Being excellent at what you do not only builds your reputation but also gives you leverage to increase your pricing and creates demand for your services.  Tune in to learn more about how to elevate your skill set and take your career to the next level.      Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here 

9 Impact Zones:  Elevating Your Skillset to Create  Demand for Your Services

In this episode, I discuss the crucial elements of a service experience and why they are non-negotiable. I break them down into the "big details" and "small details" and encourage you start with the 3 big details first. Have you been enjoying this series?  have you implemented anything new into your salon expereince that you have heard on the podcast?  I'd love to hear about it!  Share it with me at kristen@indemandhairstylist.com    Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here   

9 Impact Zones: Mastering Service Excellence

 In this epsiode, I share  the importance of focusing on the basics, such as consultations, to achieve consistent results and client satisfaction. I also emphasize the impact of small details during the consultation and asking the right kind of questions to achieve the best results. Tune in to gain inspiration, motivation, and practical tips to implement into your consultation process in the salon.   00:00 Introduction 04:48 Importance of Consultations 12:16 Consumer Behavior and Results 17:36 Small Things that Make a Difference 20:16 Powerful Recommendations 23:11 Closing Thoughts  

9 Impact Zones: Better Consultation, Better Results

In this episode, I discuss the significance of the shampoo experience in the salon. I explain how it relaxes the client, sets the tone for their whole experience, and makes the salon visit memorable and desirable. I also highlight the opportunity to engage all the senses and create a unique and immersive experience for the client. Tune in to learn more about how the shampoo experience can enhance your salon business.   00:00Introduction 01:00The Nine Impact Zones 02:08The Relaxing Effect of Shampoo 03:58The Importance of Touch and Senses 09:36The Shampoo Experience as a Revenue Stream    Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here         

9 Impact Zones: Why The Shampoo Experience Create Client Retention & Loyalty

In this episode, I discuss the significance of creating a positive first impression in the salon experience. I explain how every client, whether it's their first visit or not, forms an immediate impression upon entering the salon. I emphasize the importance of consistency in greeting clients with a smile and positive energy, as it sets the tone for the entire appointment. By creating a welcoming atmosphere, we can establish trust with our clients ultimately creating more clients, more referrlas, and more money.  00:00 Introduction 02:56 The Importance of First Impressions 08:00 Creating a Positive Feeling 09:52 The Impact on Consultations 12:16 Client Responses and Results 14:24 The Recipe for Success    Connect in the private FB Community Facebook Follow me on Instagram Instagram Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here 

How to CONSISTENTLY Get New Clients with EVER-CHANGING Social Media Platfroms

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