Many entrepreneurs fall in love with their products, services, their ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri is a passionate entrepreneur. Unicorns, which are companies that reach valuation of more than a billion dollars, are rare, but Uri has built two. He is the co-founder of Waze, the world's largest community-based driving traffic navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In our conversation today and next week, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your competitors.
Learn more about Uri here: https://urilevine.com/

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167. How to Fall in Love with the Problem, Not the Solution with Uri Levine (Part 1)

Design a life that really matters. I’m your host, Greg McKeown, author of New York Times bestsellers "Effortless" and "Essentialism" and I’m on mission to help you advocate and negotiate your way to remarkable results without burning out. Come with me on this journey every Tuesday and Thursday as we examine the most essential areas of our lives. Learn more about my books and courses at https://GregMcKeown.com.

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Join me as I continue my enriching dialogue with Emmy Award-winning creator Topaz Adizes. Together, we explore the profound art of meaningful conversation through the lens of Topaz's compelling questions from his card game and book. Discover how to craft questions that not only initiate dialogue but also create a narrative journey, leading to intimacy and understanding in our most significant relationships.
Hone your conversational skills with us as we examine the subtleties of question formulation. I share strategies for asking more impactful questions and offer a framework that can transform the way you approach dialogues. The episode culminates with a heartfelt invitation to reflect on the essence of love and connection by considering the profound questions posed in Topaz's "12 Questions for Love." Tune in to this thought-provoking episode and equip yourself with the tools for fostering deeper relationships and conversations that truly matter.

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292. Crafting Authentic Connections with Topaz Adizes (Part 2)

Join me and the visionary Topaz Adizes, as we explore the profound influence of intentionality in crafting sacred spaces within our lives. Topaz, an Emmy award-winning expert in experience design, shares his insights on how the spaces we inhabit and the questions we pose can shape our relationships and deepen our connections. Together, we uncover the essence of creating meaningful interactions, emphasizing the necessity of being present and mindful with those who matter most. 
In our enlightening discussion, we illuminate the space between individuals through the art of asking transformative questions. By sharing the methodology behind curating these questions, we invite listeners to grasp the power of shared understanding and the lasting change it can bring to our relationships. Tune in to this heartening dialogue, and be inspired to take immediate action, applying the insights gained to enrich your life and the lives of those around you.

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291. Crafting Authentic Connections with Topaz Adizes (Part 1)

About the Guests:
Noah Kagan is an accomplished entrepreneur, the founder, and CEO of AppSumo, a company aimed at enabling entrepreneurs by providing them with tools and resources to grow their businesses. He's a recognized leader in the field, renowned for his innovative approach to business and entrepreneurship. Noah is the author of the book "Million Dollar Weekend," where he shares insights on launching a successful business promptly.
Taylor Wallace is an employee at AppSumo who brings a unique perspective to the entrepreneurial landscape. Rather than helming his own venture, he thrives within the structure of an established company, contributing his expertise and enjoying the security and dynamics that come with being part of a team.
Episode Summary:
In this "Restate Debate", we unpack the intricate dynamics between entrepreneurship and employment with guests Noah Kagan and Taylor Wallace. The dialogue delves into the compelling narrative of Noah's book "Million Dollar Weekend," an exploration of the initial steps to creating a thriving business and the exhilarating potential of a founding weekend. However, the conversation takes a fascinating twist, questioning not only how to launch a successful business but also the less-often considered – should you?
In a candid and introspective exchange, Noah and Taylor navigate the dichotomies of their experiences within the workforce. They engage in a dialogue format that emphasizes empathy and understanding by having participants articulate each other's viewpoints before defending their own. With Noah advocating for the nuanced benefits of entrepreneurship and Taylor reflecting on the stability and growth opportunities found in employment, the discussion illuminates a spectrum of work and business ideologies.
Key Takeaways:

Starting a business carries unique creative gratification in manifesting an idea into existence and impacting lives.

The stability, structure, and outlined expectations in an employee role can be as satisfying as the control and flexibility entrepreneurship affords.

Personal seasons of life, risk tolerance, and lifestyle preferences play critical roles in one's choice between entrepreneurship and employment.

Restate debates can foster deeper understanding and empathy by challenging individuals to fully comprehend and articulate opposing viewpoints.

Entrepreneurship and employment are not binary options but rather points on a continuum of professional fulfillment and personal life choices.

Notable Quotes:

"The hardest part about starting a business is doing the work and starting." - Taylor

"I like the structure of being an employee... They only owe me mentally till 05:00 p.m." - Noah

"If you offered me Noah's salary, I would say yes. But if you offered me Noah's job, I would say no, thank you." - Taylor

Resources:

"Million Dollar Weekend" book by Noah Kagan


AppSumo.com - Noah Kagan's platform for entrepreneurs


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290. Million Dollar Weekend with Noah Kagan and Taylor Wallace (Part 2)

About the Guest:
Noah Kagan is the trailblazing entrepreneur and marketing guru best known as the Chief Sumo at AppSumo.com, a platform championing the empowerment of entrepreneurs. His professional journey saw humble beginnings as a "cubicle monkey" at Intel before he became employee number 30 at Facebook and number four at Mint. These early career milestones equipped him with deep insights into business startups, marketing, and personal development. He's also the author of "Million Dollar Weekend," a guide aimed at revolutionizing entrepreneurial thinking and successful business launches.
Episode Summary:
In the latest episode of the Greg McKeown podcast, we're gifted with the presence of Noah Kagan, unveiling the fabric of successful entrepreneurship in a discussion soaked with wisdom and practical advice. The episode transcends the traditional entrepreneurial dialogue, exploring the significance of starting small, embracing failures, and adopting continuous learning as a cornerstone of personal and professional growth.
Noah unpacks his journey through the landscape of high-impact businesses, reflecting on the monumental effects of his formative experiences at Facebook and Mint. The conversation delves into the motivations behind his new book "Million Dollar Weekend," a crystallization of his entrepreneurial philosophy. The pair examine the psychological barriers that aspiring entrepreneurs face and how to overcome them to create businesses capable of reaching the million-dollar mark, emphasizing the importance of taking initial actionable steps. Embracing the ethos of essentialism, they unravel how the courage to start, despite the fear of being subpar, is often the defining trait between successful entrepreneurs and mere dreamers.
Resources:

"Million Dollar Weekend" book by Noah Kagan


AppSumo.com - Noah Kogan's platform for entrepreneurs


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289. Million Dollar Weekend with Noah Kagan and Taylor Wallace (Part 1)

Join us as we explore the transformative journey of lifelong learning, where the pursuit of knowledge reshapes our very being. As we discuss, learning is not static; it's an ever-evolving process that requires us to reassess the foundations of our understanding and embrace the idea that our knowledge and beliefs are as malleable as astronauts defining 'down' in space.
In this episode, we dissect the art of inquiry, emphasizing the potency of asking the right questions, whether in scientific seminars or everyday conversations. By understanding the importance of well-crafted questions, we can transform superficial interactions into meaningful exchanges, uncovering the strategic narratives of those around us.
Jeff shares how inspiration from nature led to groundbreaking medical products, exemplifying the importance of maintaining a keen observational eye. Further, we examine how mindfulness and observation can rekindle our innate curiosity, deepen our connection with the environment, and reveal the miraculous in everyday life. So, take a moment to pause, listen, and let yourself be inspired by the wonders that surround us and the infinite possibilities of continued growth and discovery.

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167. How to Fall in Love with the Problem, Not the Solution with Uri Levine (Part 1)

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