Episode 070: How to Find and Use Your Breakthrough Idea to STAND OUT with Dorie Clark

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You have something to say to the world. You have a contribution to make. Each of us has ideas that can reshape the world, in large ways or small.

That is how Dorie Clark opens her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

She goes on to say:

Whatever your issue, if you really want to make an impact, it’s important for your voice to be heard.

I could not agree more. You do have a voice and it should be heard. But the question ishow?

Well, Dorie will show you how.

Here’s what I said about the book in an Amazon review:

I’ve been in the marketing space for more than a decade. I read the book because I thought it would help the people I talk to…aspiring bloggers, business owners, and thought leaders. I honestly didn’t expect anything for ME! And yet it’s one of the most highlighted books I own. Everyone can learn WHY they should stand out, HOW to do it and ultimately WHO can benefit. This book is a MUST READ for anyone looking to share their ideas, message, and talents with the world.

In today’s episode, we go in-depth into many of ideas and principles in the book, starting with why you should find your breakthrough and build a following around it – why you should stand out!

We also talk about:

Why so many of us shrink back when it comes to sharing our ideas and voice.

What has helped Dorie overcome her fears.

How to stand out (without getting arrested or being born famous).

Why you shouldn’t want to just “blend in.”

The questions you need to ask yourself to discover your breakthrough idea or message.

How to be seen as an authority in your industry.

The always popular much, much more.

About Dorie

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press,Fortune, and Inc. magazine, she is also the author of Reinventing You: Define Your Brand, Imagine Your Future, another fantastic book that I highly recommend.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

We were born less than a year apart in the same hospital, which her father and my mother both worked in at the same time. Small world, huh?

For more about Dorie, check out her About Page.